Indian e-commerce giant Flipkart launches metaverse shopping experience
Flipkart has launched a metaverse space for consumers to discover and purchase new products, the Indian e-commerce giant's latest bet as it experiments with Web3 offerings to optimize its customer experience.
The Bengaluru-based company, backed by Walmart, has partnered with eDAO, a company incubated by Polygon, to launch the metaverse offering, which it calls Flipverse. The offer is in a pilot phase and aims to generate interest during the holiday season this month.
On Flipverse, which will go live on Flipkart's Android app on Monday, the company offers consumers "gamified, interactive and immersive" experiences where they can collect the company's loyalty points - Supercoins - as well as digital collectibles from brand partners.
During a Monday briefing, Flipkart said that "a wide range of brands", including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya, are teaming up to highlight place Experience Theaters on Flipverse.
"The idea is to introduce Flipverse to millions of users and open doors to the future of shopping," the company said. Company executives acknowledged that its Web3 offerings were in an experimental stage, but said they were confident it had the legs to become a vital part of Flipkart's future.
Flipkart and its main rival in India, Amazon, are increasingly expanding their offerings to reach new customers in the South Asian market and maintain a loyal base. Amazon launched QVC-style live shopping in India late last month, bringing in an army of over 150 creators to host live streams and plug products into videos.
"While we're just beginning to scratch the surface of what's possible in the metaverse, we see e-commerce as one of the deadliest use cases. The combination of big brands with the expertise Flipkart's e-commerce in a virtual environment is poised to revolutionize online retail as we know it. Flipverse will be a dynamic and visible expression of the metaverse, and I'm proud that this activation is taking place on Polygon." Sandeep Nailwal, co-founder of Polygon, said in a statement. The expanded partnership with Flipkart is Polygon's latest victory in attracting big brands. The Ethereum scaling platform has partnered with a a number of companies, including Stripe, Meta, and Starbucks, in recent months.
(more to follow)
Flipkart has launched a metaverse space for consumers to discover and purchase new products, the Indian e-commerce giant's latest bet as it experiments with Web3 offerings to optimize its customer experience.
The Bengaluru-based company, backed by Walmart, has partnered with eDAO, a company incubated by Polygon, to launch the metaverse offering, which it calls Flipverse. The offer is in a pilot phase and aims to generate interest during the holiday season this month.
On Flipverse, which will go live on Flipkart's Android app on Monday, the company offers consumers "gamified, interactive and immersive" experiences where they can collect the company's loyalty points - Supercoins - as well as digital collectibles from brand partners.
During a Monday briefing, Flipkart said that "a wide range of brands", including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya, are teaming up to highlight place Experience Theaters on Flipverse.
"The idea is to introduce Flipverse to millions of users and open doors to the future of shopping," the company said. Company executives acknowledged that its Web3 offerings were in an experimental stage, but said they were confident it had the legs to become a vital part of Flipkart's future.
Flipkart and its main rival in India, Amazon, are increasingly expanding their offerings to reach new customers in the South Asian market and maintain a loyal base. Amazon launched QVC-style live shopping in India late last month, bringing in an army of over 150 creators to host live streams and plug products into videos.
"While we're just beginning to scratch the surface of what's possible in the metaverse, we see e-commerce as one of the deadliest use cases. The combination of big brands with the expertise Flipkart's e-commerce in a virtual environment is poised to revolutionize online retail as we know it. Flipverse will be a dynamic and visible expression of the metaverse, and I'm proud that this activation is taking place on Polygon." Sandeep Nailwal, co-founder of Polygon, said in a statement. The expanded partnership with Flipkart is Polygon's latest victory in attracting big brands. The Ethereum scaling platform has partnered with a a number of companies, including Stripe, Meta, and Starbucks, in recent months.
(more to follow)
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