Is Zuckerberg Channeling Persona 'OG Mark' With Meta Threads Launch?
Mark Zuckerberg, the CEO of Meta Platforms Inc. META, made a strategic resurgence with the launch of Threads, despite dwindling user engagement. The move epitomizes his "OG Mark" persona and signals a notable shift in his company's narrative.
What happened: Months of secret effort led to the development of Threads, a Twitter-like service that seamlessly integrates with Meta's existing suite of apps.
Zuckerberg's resurgence with Threads represents a calculated decision, underscoring his ruthless approach reminiscent of his early years at Facebook, The Washington Post reported.
See also: Mark Zuckerberg and Elon Musk have the "button" that CEOs like Sundar Pichai don't, says top hacker
Thread's initial success allowed Zuckerberg to confidently come out on offense, embodying the image of a victorious fighter as depicted in his recent social media posts .
Triumph's outward display aligns with Meta CEO's attitude behind closed doors - some have described it as a throwback to the Zuckerberg of yore, often referred to as the "OG Mark" , underlines the report, citing people familiar with the matter.
How the talks originated: For the uninitiated, under Zuckerberg's leadership, a core group led by Instagram head Adam Mosseri worked diligently on what was known internally as Project 92.
The timing of Threads' launch couldn't have been more opportune for Meta, as it coincided with rival Elon Musk's missteps with Twitter. As Musk's actions drew criticism and alienated users and advertisers, Meta saw an opening to capitalize on the situation and deliver a "healthily run" platform, as Meta's Chris Cox put it. /p>
Why it matters: Threads quickly grew in popularity, attracting 100 million users in a week and becoming the fastest growing app in history . However, his success does not solve all of Zuckerberg's business challenges.
Meta's core digital advertising business is slowly recovering after a difficult year, and the metaverse, in which Zuckerberg has invested heavily, has yet to demonstrate its full potential, notes the report.
Find out more articles about Benzinga's consumer technology byby following this link .
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Mark Zuckerberg, the CEO of Meta Platforms Inc. META, made a strategic resurgence with the launch of Threads, despite dwindling user engagement. The move epitomizes his "OG Mark" persona and signals a notable shift in his company's narrative.
What happened: Months of secret effort led to the development of Threads, a Twitter-like service that seamlessly integrates with Meta's existing suite of apps.
Zuckerberg's resurgence with Threads represents a calculated decision, underscoring his ruthless approach reminiscent of his early years at Facebook, The Washington Post reported.
See also: Mark Zuckerberg and Elon Musk have the "button" that CEOs like Sundar Pichai don't, says top hacker
Thread's initial success allowed Zuckerberg to confidently come out on offense, embodying the image of a victorious fighter as depicted in his recent social media posts .
Triumph's outward display aligns with Meta CEO's attitude behind closed doors - some have described it as a throwback to the Zuckerberg of yore, often referred to as the "OG Mark" , underlines the report, citing people familiar with the matter.
How the talks originated: For the uninitiated, under Zuckerberg's leadership, a core group led by Instagram head Adam Mosseri worked diligently on what was known internally as Project 92.
The timing of Threads' launch couldn't have been more opportune for Meta, as it coincided with rival Elon Musk's missteps with Twitter. As Musk's actions drew criticism and alienated users and advertisers, Meta saw an opening to capitalize on the situation and deliver a "healthily run" platform, as Meta's Chris Cox put it. /p>
Why it matters: Threads quickly grew in popularity, attracting 100 million users in a week and becoming the fastest growing app in history . However, his success does not solve all of Zuckerberg's business challenges.
Meta's core digital advertising business is slowly recovering after a difficult year, and the metaverse, in which Zuckerberg has invested heavily, has yet to demonstrate its full potential, notes the report.
Find out more articles about Benzinga's consumer technology byby following this link .
Read next:
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