J. Crew jumps into pickleball paddles and actively seeks the sport

Pickleball anyone?

Responding to the needs of one of America's fastest growing sports, J.Crew has partnered with Recess, a pickleball company in Austin, Texas, to launch iconic paddles in select of J.Crew's most classic prints. J. Crew also offers activewear basics to complete their look for the game.

The iconic paddles coincided with J. Crew's launch of the CloudStretch and Sculpt Stretch capsule collection. The sporty collection includes high waisted leggings, scoop neck sports bras, matching sets, skirts and tennis dresses. The price of J.Crew sportswear ranges from $34.50 to $118.

"Pickleball is trending," said Lisa Greenwald, Merchandising Manager at J.Crew. "We love it when J. Crew customers inspire us and show us what they're up to on social media. Pickleball is trending on social media and within our audience, and as a one of the fastest growing sports in America right now, we had to get involved. Pickleball is a fun game, and your paddle should be too. It's another way to inspire people to get out there, try something new and be spontaneous."

A J. Crew pickleball paddle. courtesy photo.

Offer includes six paddles, priced at $74 each.

While J.Crew hasn't released exclusive sportswear for any sport recently, Greenwald says, "Our collection is designed for a variety of activities, both on and off the field."

"Pickleball and activewear will be a big opportunity for J. Crew. It's an exciting way for the brand to enter the athleisure space in a way that feels authentic to the J. Crew lifestyle and to our customers,” said Greenwald.