Jerry Seinfeld to appear in Kith's fall ads

CUNY, or the City University of New York system, takes center stage in the Kith's fall advertising campaign.< /p>

The trendy New York-based brand has tapped the comedian - and Queens College alum - Jerry Seinfeld to appear in the campaign filmed by Mark Seliger. In the ads, Seinfeld sports pieces from Kith's capsule with Russell Athletic for CUNY as part of its ongoing Classics program.

Kith founder Ronie Fieg grew up in Queens and has long been a champion of his hometown. The CUNY collection, which also includes Brooklyn College, includes varsity jackets, hoodies, crew necks, sweatpants and Ts featuring Queens College and Brooklyn College crests, logos and various after-school clubs. Kith has also worked with New Era to create a range of headwear for the CUNY collection.

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Jerry Seinfeld is from New York.

The partnership began with Kith's non-profit organization, the Kinnect Foundation, which works with CUNY on its fellowship program. As a result of this collaboration, the Kinnect Foundation has awarded grants to Queens College and Brooklyn College that will help fund future scholarships.

In addition to the CUNY collection, other collaborations for the fall season include 8th St de Ronnie Fieg for Clarks Original footwear, new colorways of New Balance Made in USA styles, headwear with New Era and homeware with DS & Durga.

The Kith fall collection sees the brand expand into Italian-made leather garments with a custom embossed paisley, leopard-print mohair cardigans, color-block crinkle nylon hybrid jackets, multi-stripe woven chenille jackets and pants, velor-feel flocked denim, and sherpa outerwear. The shoe offering includes the V2 and V3 models of New Balance's 990V silhouette as well as two new colorways of Clarks Originals' Breacon shoe designed to complement Kith's fall apparel collection.

The Kith Fall line will be available Friday at all Kith stores and online.