Jonathan Anderson's fifth collaboration with Uniqlo is all about British architecture and fantasy with a bit of his childhood involved
LONDON — Jonathan Anderson is London's most active fashion designer.
The Northern Irish-born designer launched his Spring 2023 collections for Loewe and JW Anderson last month. last. And now he is launching his fifth collection with Japanese retail giant Uniqlo.
"Each project I work on ultimately speaks to a different audience and has its own voice. They're all a different avenue for my brain,” Anderson told WWD.
"I put everything in these collections across different brands so people can understand and buy quality and good design, whether through my own brand or a collaboration. They can capture the essence of the brand."
Related GalleriesThe women's and men's collection is inspired by modern British architecture and will be available for purchase in-store and online starting October 14.
Jacquard knits inspired by Anderson's childhood. Courtesy of UniqloParts include double-sided belted coats; velvet pants; knitted polo dresses; flannel shirts and Fair Isle knits inspired by his childhood.
"For this season we looked at different types of British architecture, furniture and design from the mid-century. I wanted something that reflected the fundamentals of postmodern architecture, that felt handcrafted and historic,” Anderson said.
The designer recalled that he looked "above all at the idea of purism and reduction to their essence . It leaves something strong, clean and crisp. It is very important to keep the craft in the pattern or structure. This season is much more stripped down and there is an element of togetherness."
Anderson, whose daily uniform consists of denim jeans, t-shirts and sweatshirts casual hoodies, said the collection was “closest to what I wear myself and each time it often comes down to what I feel like wearing for the season.”
LONDON — Jonathan Anderson is London's most active fashion designer.
The Northern Irish-born designer launched his Spring 2023 collections for Loewe and JW Anderson last month. last. And now he is launching his fifth collection with Japanese retail giant Uniqlo.
"Each project I work on ultimately speaks to a different audience and has its own voice. They're all a different avenue for my brain,” Anderson told WWD.
"I put everything in these collections across different brands so people can understand and buy quality and good design, whether through my own brand or a collaboration. They can capture the essence of the brand."
Related GalleriesThe women's and men's collection is inspired by modern British architecture and will be available for purchase in-store and online starting October 14.
Jacquard knits inspired by Anderson's childhood. Courtesy of UniqloParts include double-sided belted coats; velvet pants; knitted polo dresses; flannel shirts and Fair Isle knits inspired by his childhood.
"For this season we looked at different types of British architecture, furniture and design from the mid-century. I wanted something that reflected the fundamentals of postmodern architecture, that felt handcrafted and historic,” Anderson said.
The designer recalled that he looked "above all at the idea of purism and reduction to their essence . It leaves something strong, clean and crisp. It is very important to keep the craft in the pattern or structure. This season is much more stripped down and there is an element of togetherness."
Anderson, whose daily uniform consists of denim jeans, t-shirts and sweatshirts casual hoodies, said the collection was “closest to what I wear myself and each time it often comes down to what I feel like wearing for the season.”
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