One is never enough

LONDON — Post-lockdown bridal dressing is all about self-expression and statement fashion designers, for example London designers Jenny Packham, Alice Temperley and Bella Freud.

Gone are the days when a client dreamed of having just one white dress to wear to the ceremony and reception. Today, these customers are looking for several outfits suitable for various events, which often take place in different countries.

Even when buying a single outfit, they are keen to make a statement and ideally put the held in eternity. And they don't want to wait too long for it to be done either.

Here Packham, Temperley and Freud talk about some of the trends they have observed and why brides are increasingly behaving like red carpet stars or rock'n'roll legends.

Jenny Packham

The designer known for her lavish, glittery, glittery designs says her customers buy up to four outfits bride, two for the registrar wedding, which could take place in London, and two for the destination wedding, which could take place on the Amalfi Coast.

"They have so many choices now: they can have the big dress, then they can also have the 'other, a sexier dress for the after party when they make an entrance, dance and let their hair down,” Packham said.

"I think there was a move back to those big formal dresses and then this desire to change the mood later in the day. They can have the best of both worlds, and the second dress doesn't even have to be a wedding dress,” she added.

Packham said one of his wives recently partied in a bright red style of his James Bond capsule collection launched last year.

Jenny Packham's Rhapsody dress.

As for the formal dress, Packham said she saw more shoulders and exposed arms, and more demand for strapless styles.

"We went through this whole period of sleeves and small collars and beautiful lace sleeves, which came after