Karla Welch talks about working with Amazon Style and Styling for awards season
Karla Welch brings her styling expertise to Amazon Style.
The famous fashion designer, who works with Olivia Wilde, Tracee Ellis Ross, Hailey and Justin Bieber and others, is teaming up with the e-commerce giant for its Color Me Curated pop-up at Americana at Brand in Glendale, Calif., which offers shoppers free color analysis consultations where they determine which color palette seasonal color is the most flattering for them. Amazon Fashion has also teamed up with color expert Mariana Marques, who specializes in color analysis, for the initiative. The pop-up works from Tuesday to Friday.
Once buyers have received their color analysis consultation, they can purchase Welch Collections organized for each seasonal color palette to the pop-up window.
Related Galleries"It's a great starting point," Welch said of analyzing the colors. "I don't think you have to be married to [the color palette], but it's a really strong and fun thing to do for people who are like, 'I don't know if this color looks good on me'. Like
Welch has selected women's and men's pieces for the four seasonal collections of brands carried by Amazon Style, including Calvin Klein, Lacoste, Levi's, Equipment, Rebecca Taylor, Theory and many more.
"I always like to think about what my perfect wardrobe is knowing that people don't don't have tons of time or want to spend tons of money on clothes, but they want to feel good, so I really tried to focus on that,” Welch said of the selection process. "[The collection offers] accessibility and timelessness, but really fashion pieces and there are some really fun accessories to splurge on."
The Amazon Style pop-up arrives a few weeks before Welch hits the thick of the season awards, where she will style her clients for upcoming film and television awards ceremonies beginning in early January with the Palm Springs International Film Festival.
"I love awards season. I love celebrating people who make movies", "For me, awards season is the end of a very long process for filmmakers. You know how long it takes to make a film and not just the shooting part. I love celebrating the arts and I love celebrating all the designers that I love and that I'm lucky enough to be able to place their clothes on, so it's a fast and long season if I can say that, but it's fun.
Welch explained that she was thrilled to see more risk-taking on the red carpet, naming actress Taylor Russell as one of those celebs she can't wait to see. The stylist also noted that she was interested to see what male celebrities bring to the red carpet after the last few years of menswear trends becoming bolder and more couture.
"Men were really driving fashion there, especially street style and it became a bit more couture," Welch said. "It was this whole nice hug of a bit more men showing up, but I love it. I also love a nice classic tuxedo, but I'm all for it. I hope to see more men in dresses and skirts. It's my dream."
Karla Welch brings her styling expertise to Amazon Style.
The famous fashion designer, who works with Olivia Wilde, Tracee Ellis Ross, Hailey and Justin Bieber and others, is teaming up with the e-commerce giant for its Color Me Curated pop-up at Americana at Brand in Glendale, Calif., which offers shoppers free color analysis consultations where they determine which color palette seasonal color is the most flattering for them. Amazon Fashion has also teamed up with color expert Mariana Marques, who specializes in color analysis, for the initiative. The pop-up works from Tuesday to Friday.
Once buyers have received their color analysis consultation, they can purchase Welch Collections organized for each seasonal color palette to the pop-up window.
Related Galleries"It's a great starting point," Welch said of analyzing the colors. "I don't think you have to be married to [the color palette], but it's a really strong and fun thing to do for people who are like, 'I don't know if this color looks good on me'. Like
Welch has selected women's and men's pieces for the four seasonal collections of brands carried by Amazon Style, including Calvin Klein, Lacoste, Levi's, Equipment, Rebecca Taylor, Theory and many more.
"I always like to think about what my perfect wardrobe is knowing that people don't don't have tons of time or want to spend tons of money on clothes, but they want to feel good, so I really tried to focus on that,” Welch said of the selection process. "[The collection offers] accessibility and timelessness, but really fashion pieces and there are some really fun accessories to splurge on."
The Amazon Style pop-up arrives a few weeks before Welch hits the thick of the season awards, where she will style her clients for upcoming film and television awards ceremonies beginning in early January with the Palm Springs International Film Festival.
"I love awards season. I love celebrating people who make movies", "For me, awards season is the end of a very long process for filmmakers. You know how long it takes to make a film and not just the shooting part. I love celebrating the arts and I love celebrating all the designers that I love and that I'm lucky enough to be able to place their clothes on, so it's a fast and long season if I can say that, but it's fun.
Welch explained that she was thrilled to see more risk-taking on the red carpet, naming actress Taylor Russell as one of those celebs she can't wait to see. The stylist also noted that she was interested to see what male celebrities bring to the red carpet after the last few years of menswear trends becoming bolder and more couture.
"Men were really driving fashion there, especially street style and it became a bit more couture," Welch said. "It was this whole nice hug of a bit more men showing up, but I love it. I also love a nice classic tuxedo, but I'm all for it. I hope to see more men in dresses and skirts. It's my dream."
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