LaLiga agree title sponsorship deal with EA Sports FC as sun sets on FIFA esports franchise
August 23 – Spanish La Liga unveiled EA Sports, and rebranded video game title EA Sports FC, as the league's naming rights partner once the current deal with Santander expires at the end of the 2022/23 season.
The multi-year partnership is billed as allowing both parties to "deliver groundbreaking experiences to football fans around the world".
The partnership will include title naming rights for all LaLiga competitions, a complete redesign of LaLiga with EASports, including all logos, graphics, fonts and other visuals, as well as a new in-game integration, broadcast highlights and joint commitments to support initiatives in the field.
This new partnership will cover the first and second divisions of LaLiga, LaLiga Promises (the league's annual youth tournament) and eLaLiga.
Sponsorship is significant in the impact it is likely to have on the football esports video game market. EA Sports FC is the new title of the FIFA video game that dominates soccer games but will stop using the FIFA brand name after the release of the FIFA23 edition of the game.
EA Sports and FIFA couldn't come to an agreement on licensing the FIFA brand, leaving EA Sports to literally take their ball and walk away with their game. FIFA announced that they would be releasing their own games, but with this deal with LaLiga, EA Sports is letting everyone know they're the only game in town.
With EA Sports having real marketing power and sponsorship buying power, FIFA will wonder how they were able to ensure that the negotiation of a new license fee and relationship esports is so hopelessly wrong.
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga elevates this ambition even further and reinforces both organizations’ position at the center of football culture” , said David Jackson, Vice President of Brand, EA SPORTS FC.
"The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, interactive entertainment and grassroots initiatives."< /p>
EA Sports has long licensed LaLiga teams, players and stadiums within its FIFA franchise. The new agreement with EA Sports FC, however, takes this partnership to another level with a much greater immersion in the physical world of football and the football industry, as well as an adoption of the latest video and digital gaming technologies. In addition to the naming rights partnership, fans will benefit from new technology, gameplay improvements and developments, and real-world football highlights.
"EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of real-world football competitions with unparalleled fan experiences in person, broadcast and digital," said Javier Tebas, President of LaLiga.
"We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to deliver the next level of innovation to all football fans, a fusion between the virtual and real worlds of football."< /p>
No value was given for the agreement. The first EA SPORTS FC products will be available in summer 2023.
Contact the author of this story at moc.l1659555539labto1659555539ofdlr1659555539owedi1659555539sni@n1659555539osloh1659555539cin.l1659555539uap1659555539
August 23 – Spanish La Liga unveiled EA Sports, and rebranded video game title EA Sports FC, as the league's naming rights partner once the current deal with Santander expires at the end of the 2022/23 season.
The multi-year partnership is billed as allowing both parties to "deliver groundbreaking experiences to football fans around the world".
The partnership will include title naming rights for all LaLiga competitions, a complete redesign of LaLiga with EASports, including all logos, graphics, fonts and other visuals, as well as a new in-game integration, broadcast highlights and joint commitments to support initiatives in the field.
This new partnership will cover the first and second divisions of LaLiga, LaLiga Promises (the league's annual youth tournament) and eLaLiga.
Sponsorship is significant in the impact it is likely to have on the football esports video game market. EA Sports FC is the new title of the FIFA video game that dominates soccer games but will stop using the FIFA brand name after the release of the FIFA23 edition of the game.
EA Sports and FIFA couldn't come to an agreement on licensing the FIFA brand, leaving EA Sports to literally take their ball and walk away with their game. FIFA announced that they would be releasing their own games, but with this deal with LaLiga, EA Sports is letting everyone know they're the only game in town.
With EA Sports having real marketing power and sponsorship buying power, FIFA will wonder how they were able to ensure that the negotiation of a new license fee and relationship esports is so hopelessly wrong.
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga elevates this ambition even further and reinforces both organizations’ position at the center of football culture” , said David Jackson, Vice President of Brand, EA SPORTS FC.
"The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, interactive entertainment and grassroots initiatives."< /p>
EA Sports has long licensed LaLiga teams, players and stadiums within its FIFA franchise. The new agreement with EA Sports FC, however, takes this partnership to another level with a much greater immersion in the physical world of football and the football industry, as well as an adoption of the latest video and digital gaming technologies. In addition to the naming rights partnership, fans will benefit from new technology, gameplay improvements and developments, and real-world football highlights.
"EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of real-world football competitions with unparalleled fan experiences in person, broadcast and digital," said Javier Tebas, President of LaLiga.
"We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to deliver the next level of innovation to all football fans, a fusion between the virtual and real worlds of football."< /p>
No value was given for the agreement. The first EA SPORTS FC products will be available in summer 2023.
Contact the author of this story at moc.l1659555539labto1659555539ofdlr1659555539owedi1659555539sni@n1659555539osloh1659555539cin.l1659555539uap1659555539
What's Your Reaction?
