Moccasins, plaid skirts, varsity jackets… the preppy look is making its fall comeback
The preppy look, first popularized in the 50s, is back, with staples such as varsity jackets and loafers back in vogue this fall.
The trend is seen on the catwalks – at shows like Céline and Coach – and on celebrities such as Zendaya, Kendall Jenner and Hailey Bieber.
On our screens, Netflix's new high school movie Do Revenge has been compared to the preppy classic Clueless, thanks to its use of pastel checks and loafers. And the look has even been seen in the unlikely environs of the Ikea locker room: Chinese teenagers are using the Shanghai store's blue lockers as backdrops for selfies, thanks to the preppy Meigaofeng — or "American high school" — trend. On TikTok, meanwhile, the hashtag "preppyaesthetic" now has 1.5 billion views.
Preppy has an effect on what consumers buy. Tartan is currently thriving on Depop, with searches up 2,771% over the past month, while searches for loafers are up 86%. Matchesfashion.com is also reporting strong sales for loafers, with designs from Gucci, Bottega Veneta, Valentino and the Row all popular.
The 2022 version of preppy is less perky than nostalgic references like Clueless, the 2000s Gossip Girl series or Carlton Banks from Fresh Prince of Bel-Air. Instead, it has a relaxed fee...
The preppy look, first popularized in the 50s, is back, with staples such as varsity jackets and loafers back in vogue this fall.
The trend is seen on the catwalks – at shows like Céline and Coach – and on celebrities such as Zendaya, Kendall Jenner and Hailey Bieber.
On our screens, Netflix's new high school movie Do Revenge has been compared to the preppy classic Clueless, thanks to its use of pastel checks and loafers. And the look has even been seen in the unlikely environs of the Ikea locker room: Chinese teenagers are using the Shanghai store's blue lockers as backdrops for selfies, thanks to the preppy Meigaofeng — or "American high school" — trend. On TikTok, meanwhile, the hashtag "preppyaesthetic" now has 1.5 billion views.
Preppy has an effect on what consumers buy. Tartan is currently thriving on Depop, with searches up 2,771% over the past month, while searches for loafers are up 86%. Matchesfashion.com is also reporting strong sales for loafers, with designs from Gucci, Bottega Veneta, Valentino and the Row all popular.
The 2022 version of preppy is less perky than nostalgic references like Clueless, the 2000s Gossip Girl series or Carlton Banks from Fresh Prince of Bel-Air. Instead, it has a relaxed fee...
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