Louis Vuitton Stages Monumental Pre-Fall 2023 Show in Seoul
SEOUL — Nicolas Ghesquière has been eyeing South Korea for some time.
Louis Vuitton's creative director of women's fashion, who struck up a lasting friendship with the actress South Korean actress and brand ambassador Doona Bae, counts the K-thriller "The Host", also starring Bae, as one of her favorite films.
As the sea monster in this film wreaked havoc on the Hangang River, the Louis Vuitton parade Pre-Fall 2023, staged on the lower deck of Jamsugyo Bridge overlooking these waters on Saturday night, created a drama of the fierce and fashionable genre.
"For Seoulians, [the Jamsugyo Bridge] is a living monument," Ghesquière said. "He's also a real fictional character very present in many films. It's an inspiring place to stage a show. It's a real parade."
Related GalleriesTo amplify the visual impact of the show, Louis Vuitton called on the director of "Squid Game" Hwang Dong-hyuk to help build the stage design for the show.
The lower deck of the bridge, which is a pedestrian way, spans a total length of 795 meters, just under half a mile, and Hwang bathed it in spectacular orange and blue light.
"The bridge is a symbol of harmony, between the natural and the urban, coexisting as a alone," Hwang explained after the show. "The bridge's name also means 'overwhelm' in Korea, so the intense weather helped convey that sentiment better."
Hwang said he initially feared that the night wind and rain would be destructive, but as the models walked with their hair blowing in the wind, he was pleased with the "effects of nature on the models".
Unlike some of the outlandish storylines of his hit Netflix show "Squid Game", which was rated the most-watched show or movie on Netflix with 1.6 billion hours watched, Hwang wanted the modes to stand out realistically, which explains the clean set design.
"Fashion, like food, is the most important element imaginable and have in our lives. No one can live without it,” Hwang added in a neutral tone.
Emphasizing the need to connect West and East, Hwang blended southern traditional folk music -Korean and vintage K-pop tunes with contemporary Western music, weaving together a dynamic soundscape that created a "very natural flow".
Describing the collection as a "diplomatic journey", communicated via the ever-changing design lexicon of the brand, Ghesquière said he opted for "a mixture of moments", one of his enduring themes, on the symbolic bridge.
SEOUL — Nicolas Ghesquière has been eyeing South Korea for some time.
Louis Vuitton's creative director of women's fashion, who struck up a lasting friendship with the actress South Korean actress and brand ambassador Doona Bae, counts the K-thriller "The Host", also starring Bae, as one of her favorite films.
As the sea monster in this film wreaked havoc on the Hangang River, the Louis Vuitton parade Pre-Fall 2023, staged on the lower deck of Jamsugyo Bridge overlooking these waters on Saturday night, created a drama of the fierce and fashionable genre.
"For Seoulians, [the Jamsugyo Bridge] is a living monument," Ghesquière said. "He's also a real fictional character very present in many films. It's an inspiring place to stage a show. It's a real parade."
Related GalleriesTo amplify the visual impact of the show, Louis Vuitton called on the director of "Squid Game" Hwang Dong-hyuk to help build the stage design for the show.
The lower deck of the bridge, which is a pedestrian way, spans a total length of 795 meters, just under half a mile, and Hwang bathed it in spectacular orange and blue light.
"The bridge is a symbol of harmony, between the natural and the urban, coexisting as a alone," Hwang explained after the show. "The bridge's name also means 'overwhelm' in Korea, so the intense weather helped convey that sentiment better."
Hwang said he initially feared that the night wind and rain would be destructive, but as the models walked with their hair blowing in the wind, he was pleased with the "effects of nature on the models".
Unlike some of the outlandish storylines of his hit Netflix show "Squid Game", which was rated the most-watched show or movie on Netflix with 1.6 billion hours watched, Hwang wanted the modes to stand out realistically, which explains the clean set design.
"Fashion, like food, is the most important element imaginable and have in our lives. No one can live without it,” Hwang added in a neutral tone.
Emphasizing the need to connect West and East, Hwang blended southern traditional folk music -Korean and vintage K-pop tunes with contemporary Western music, weaving together a dynamic soundscape that created a "very natural flow".
Describing the collection as a "diplomatic journey", communicated via the ever-changing design lexicon of the brand, Ghesquière said he opted for "a mixture of moments", one of his enduring themes, on the symbolic bridge.
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