Four fashion maximalist influencers are making waves with their eclectic style
While loungewear and minimalism trends seemed ubiquitous during the pandemic, a new trend came from the other end of the spectrum is gaining ground: maximalism. Followers turn to bright colors, mixed prints and couture-style elements to boost themselves during otherwise dreary times.
The trend is supported by maximalist influencers, who share photos and videos of their eccentric looks — consider creating an outfit entirely from newspapers – on Instagram and TikTok. Their content has caught the eye of fashion brands including Coach, H&M and Collina Strada, as well as other companies looking to partner with designers.
Related GalleriesHere, four maximalist fashion influencers talk about the phenomenon — giving insight into their own style, fall fashion trends and why they think their over-the-top aesthetic resonates with the masses.
Alix Scherer: @WearingAlix
Alix SchererFashion influencer Alix Scherer is a longtime fan of maximalist clothing, but relied more on outlet creativity as a form of self-expression while working in an office for New York City.
"It can be difficult when your job doesn't involve any creativity, but you feel you have need to be creative and you have a creative side," says Scherer, who uses the pronouns she/they. "Coming into an office every day where it can feel daunting and you don't necessarily see the windows and it lacks color - for me, I was looking for something to find an outlet for self-expression and my clothes have always been a piece of self-expression for me.
Scherer started sharing her looks on Instagram in February 2020. The influencer slowly built her following over the past two years, now boasting over 16,700 subscribers. Scherer's colorful outfits and uplifting videos have caught the attention of several brands that have leveraged them for partnerships, like Hush Puppies Sock Candy.
The influencer defines her style as "colorful business casual", given their affinity for colors bright and their love of dressier styles. Their style consists of bright colors, chunky jewels and mixed prints. For fall, Scherer says they can't wait to wear sequins and tulle pieces.
Scherer's main style icon is one of the original fashion max...
While loungewear and minimalism trends seemed ubiquitous during the pandemic, a new trend came from the other end of the spectrum is gaining ground: maximalism. Followers turn to bright colors, mixed prints and couture-style elements to boost themselves during otherwise dreary times.
The trend is supported by maximalist influencers, who share photos and videos of their eccentric looks — consider creating an outfit entirely from newspapers – on Instagram and TikTok. Their content has caught the eye of fashion brands including Coach, H&M and Collina Strada, as well as other companies looking to partner with designers.
Related GalleriesHere, four maximalist fashion influencers talk about the phenomenon — giving insight into their own style, fall fashion trends and why they think their over-the-top aesthetic resonates with the masses.
Alix Scherer: @WearingAlix
Alix SchererFashion influencer Alix Scherer is a longtime fan of maximalist clothing, but relied more on outlet creativity as a form of self-expression while working in an office for New York City.
"It can be difficult when your job doesn't involve any creativity, but you feel you have need to be creative and you have a creative side," says Scherer, who uses the pronouns she/they. "Coming into an office every day where it can feel daunting and you don't necessarily see the windows and it lacks color - for me, I was looking for something to find an outlet for self-expression and my clothes have always been a piece of self-expression for me.
Scherer started sharing her looks on Instagram in February 2020. The influencer slowly built her following over the past two years, now boasting over 16,700 subscribers. Scherer's colorful outfits and uplifting videos have caught the attention of several brands that have leveraged them for partnerships, like Hush Puppies Sock Candy.
The influencer defines her style as "colorful business casual", given their affinity for colors bright and their love of dressier styles. Their style consists of bright colors, chunky jewels and mixed prints. For fall, Scherer says they can't wait to wear sequins and tulle pieces.
Scherer's main style icon is one of the original fashion max...
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