Merch and fragrance: Formula One trademark filing paves way for F1 NFTs

F1 trademarks for 2023 Las Vegas Strip Circuit Grand Prix listing NFTs and cryptocurrency in a variety of potential goods and services offered. New

Formula 1 could introduce non-fungible tokens (NFTs), digital collectibles and cryptocurrency payment support ahead of the inaugural Las Vegas Grand Prix in 2023.

The F1 Trademark Department registered two new trademark filings with the United States Patent and Trademark Office on August 23rd. The filings describe the Las Vegas Strip circuit brand and logo, as well as an extensive list of products and services for the event. to give away at next year's race.

Specific mentions of NFT and crypto-related offerings, as well as blockchain-powered transactional services, were of particular interest. The filing notes NFTs that will represent ownership of a wide variety of real-world items, including vehicle gear, decorative items, clothing, bags, wallets, and even "perfumes." p>

The filing also notes "downloadable computer software to manage cryptocurrency transactions using blockchain technology", potentially suggesting that the race and its organizers are preparing to support cryptocurrency payments .

This is further illustrated by another clause describing financial goods and services covering the scope of cryptocurrencies and blockchain-based payment systems:

"Financial services, including e-wallets and cryptocurrency; electronic transfer of crypto-assets; foreign exchange services; currency trading; virtual currency services; electronic funds transfer via blockchain technology; financial transactions via blockchain; cryptocurrency services, namely, providing digital currency or a digital token for use via a global computer network; providing tokens; providing non-fungible tokens."