MTN partners with ETAP to reward Nigerians for good conduct

MTN Nigeria, a leading technology company, has partnered with ETAP, a mobility technology company that creates solutions and incentives to improve the automotive experience across Africa, to reward drivers Nigerian drivers for good driving behavior.

By leveraging ETAP's revolutionary application that uses advanced telematics to monitor driving behaviors such as speed, acceleration, braking, cornering and concentration, MTN customers across Nigeria can earn safe driving points that can be converted into vouchers for fuel, vouchers for popular outlets, movie and concert tickets, and vouchers for other exciting experiences. ETAP will also sponsor data for MTN customers to access the app so that it does not consume data from their existing allowance and continues to operate if they run out of data.

MTN is Nigeria's largest mobile network operator, connecting over 68 million people across the country to each other and to the world. It is committed to using its vast coverage to enable enhanced experiences across the country. As part of this partnership with ETAP, MTN customers will also benefit from a free 35-point technical inspection at AutoFast points at Total service stations, which will make it easier to keep their vehicles in top condition. ETAP also has a leaderboard where drivers are gamified to maintain good driving behavior. Drivers can monitor the leaderboard in real time to gain actionable insights into their driving behavior, access tips to improve their driving behavior, and be rewarded for driving better. Additionally, drivers can also challenge each other to see who is the best driver based on their ranking in the leaderboard.

ETAP's business model is based on the concept of shared value insurance, which aims to incentivize people with rewards to reduce their insurance risk through good behavior. In addition to rewards, drivers can purchase insurance in 90 seconds and complete claims in three minutes or less, with flexible coverage options including daily, weekly, monthly, quarterly and yearly plans based on their needs. ETAP also uses machine learning to create intelligent risk profiles that determine appropriate premiums for each driver, allowing them to earn lower premiums while driving safely.

Adia Sowho, Chief Marketing Officer of MTN Nigeria, said, “We want to connect our customers to exciting products and services that enable the best experiences, and this partnership with ETAP aligns perfectly with that mission. We are thrilled. to work with this innovative company to inspire behavioral change on Nigerian roads and ultimately improve the daily experience of millions of Nigerians."

Ibraheem Babalola, CEO and Founder of ETAP, said, "Beyond the penetration of much-needed insurance in Nigeria, we are committed to inspiring behavioral change on our roads. We strongly believe that our model shared value insurance combined with MTN's vast reach has the potential to catalyze improved driving behavior on Nigerian roads.We are delighted to have partnered with arguably Nigeria's largest company and we look forward to working together to bring real change across the country.

YOU SHOULD NOT MISS THESE HEADLINES FROM THE NIGERIAN TRIBUNE

How Sexual Harassment in the Workplace Forces Many People to Quit Their Dream Jobs

Despite several laws prohibiting sexual harassment in Nigeria, many victims are forced out of their dream jobs while others suffer depression following unsolicited sexual advances from co-workers. Reports by FAITH ADEOYE.MTN teams up MTN teams up

If you want to keep your job and excel in your career, you have to do what I say," Janet Abegunde's boss told her one fateful day. Miss Abegunde, a 24-year-old accountant who had just got her first job at one of the new generation banks, said she fell into depression after her boss sexually harassed her MTN Teams Up MTN Teams Up

ALSO READ IN THE NIGERIAN TRIBUNE

Top 10 Business Ideas in Nigeria you can start with 100,000 Naira

2023: Kwankwaso will not be deputy to Obi —NNPP