Netflix dives into fitness content with upcoming launch of Nike Training Club classes
Netflix is officially jumping into fitness content, as the company announced today that it will begin streaming Nike Training Club classes next week. The streaming service will release a total of 30 hours of workouts in two separate batches. The programs, which include workouts for all fitness levels, will be available in multiple languages on all Netflix plans.
The first batch of fitness classes will launch on December 30, the second in 2023. A total of 45 episodes will be part of the first batch, which will include the following classes: Kickstart Fitness with the Basics, Two Weeks for a Core More strong, fall in love with Vinyasa Yoga, HIT & Strength with Tara and Feel-Good Fitness. Once the courses are released, Netflix users can search for "Nike" to access them.
For those unfamiliar with the Nike Training Club app, it offers a range of options for people of all fitness levels, including weight training, yoga and trainer-led high-intensity workouts certified by Nike. Nike Training Club can in some ways be compared to Apple Fitness+ or Peloton.
"It's not always easy to get motivated to exercise, but the possibility of feeling the burn and then jumping straight to one of your favorite shows has some appeal," the company wrote. in a blog post. "And now that's exactly what you can do."
This latest move by Netflix marks another way the streaming service is branching out from its core business of TV shows and series. Over the past year, we've seen the company dive into the world of gaming with the launch of Netflix Games. Now we're seeing another departure from its core business, as the streaming service begins testing the waters with fitness content.
The timing of the release is probably no coincidence either, given that people around the world will soon be making their New Year's resolutions. Considering that Netflix already has a large user base, the streaming service may be able to entice people to try fitness content directly on the platform they already visit regularly.
It should be noted that the launch will not mark Netflix's first foray into health-related content, as the streaming service launched Headspace's mindfulness and meditation content last year.
Depending on the success of the launch, Netflix may decide to add even more fitness content to its platform to complement Apple Fitness+ and Peloton. Beyond that, the company may even decide to produce its own fitness content if it can convince enough people to consider it a viable fitness option.
Netflix is officially jumping into fitness content, as the company announced today that it will begin streaming Nike Training Club classes next week. The streaming service will release a total of 30 hours of workouts in two separate batches. The programs, which include workouts for all fitness levels, will be available in multiple languages on all Netflix plans.
The first batch of fitness classes will launch on December 30, the second in 2023. A total of 45 episodes will be part of the first batch, which will include the following classes: Kickstart Fitness with the Basics, Two Weeks for a Core More strong, fall in love with Vinyasa Yoga, HIT & Strength with Tara and Feel-Good Fitness. Once the courses are released, Netflix users can search for "Nike" to access them.
For those unfamiliar with the Nike Training Club app, it offers a range of options for people of all fitness levels, including weight training, yoga and trainer-led high-intensity workouts certified by Nike. Nike Training Club can in some ways be compared to Apple Fitness+ or Peloton.
"It's not always easy to get motivated to exercise, but the possibility of feeling the burn and then jumping straight to one of your favorite shows has some appeal," the company wrote. in a blog post. "And now that's exactly what you can do."
This latest move by Netflix marks another way the streaming service is branching out from its core business of TV shows and series. Over the past year, we've seen the company dive into the world of gaming with the launch of Netflix Games. Now we're seeing another departure from its core business, as the streaming service begins testing the waters with fitness content.
The timing of the release is probably no coincidence either, given that people around the world will soon be making their New Year's resolutions. Considering that Netflix already has a large user base, the streaming service may be able to entice people to try fitness content directly on the platform they already visit regularly.
It should be noted that the launch will not mark Netflix's first foray into health-related content, as the streaming service launched Headspace's mindfulness and meditation content last year.
Depending on the success of the launch, Netflix may decide to add even more fitness content to its platform to complement Apple Fitness+ and Peloton. Beyond that, the company may even decide to produce its own fitness content if it can convince enough people to consider it a viable fitness option.
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