Not using a sales stack? Your competitors are. What is it and why do you need it?

The opinions expressed by entrepreneurs contributors are their own.

The days of salespeople relying on a Rolodex and a phone are long gone. In today's tech-driven world, the most effective sales teams rely heavily on a variety of sales that streamline their work and help them interact more effectively with leads and prospects.

In the broadest sense, the sales stack refers to all of the sales software a business can use in its operations. But to create a sales stack that really drives results, a deeper understanding is needed.

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