Peacock boosts paid subscriber base to 15 million after pulling shows from Hulu
NBCUniversal CEO Jeff Shell revealed in a CNBC interview that Peacock added more than 2 million paid subscribers in the third quarter, bringing the total to more than 15 million. Recent growth shows the streaming service is recovering from its downturn at the end of the second quarter when Peacock stalled at 13 million paying subscribers.
Shell claimed the surge in subscribers came from a strong lineup of content, including NBC episodes of the next day that Peacock picked up on Hulu.
"It's really content driven...So all of our content that's on NBC, Bravo, our other channels for the first time in the next two weeks is coming to Peacock where it used to be on Hulu," said said Shell in yesterday's interview.
NBCUniversal announced in August that beginning September 19, Peacock Premium will have next-day access to current seasons of NBC shows the day after they launch on the linear network. Earlier this year, the company also picked up Bravo's Next Day shows on Hulu.
Paid subscribers can watch the hit "Law & Order" franchise, as well as "One Chicago", and other popular shows such as "Saturday Night Live", "Real Housewives", "Top Chef", " The Voice", "The Tonight Show with Jimmy Fallon", "Late Night With Seth Meyers" and "America's Got Talent".
Shell also confirmed that Disney plans to buy Comcast's 33% stake in Hulu as planned. "Looks like [Disney is] going to buy it... It's a great asset," he said. "If it were auctioned, it would fetch a high price - it would be a pretty robust auction. We would like to participate in the auction...we don't plan on that."
The company will lose a valuable asset once Comcast no longer holds a stake in Hulu. Peacock is behind its competitor Hulu which has 46.2 million subscribers.
Expanding their content library and investing in more original titles seems to be helping the streamer get back on track, slowly but surely.
In addition to NBC and Bravo content, Peacock is investing in more originals to gain more subscribers. For example, Peacock invests in original films as part of its deal with Lionsgate. Additionally, the streamer recently announced its first original adult animated series, "In the Know," featuring "Beavis and Butt-Head" creator Mike Judge and Zach Woods of "Silicon Valley." p>
NBCUniversal CEO Jeff Shell revealed in a CNBC interview that Peacock added more than 2 million paid subscribers in the third quarter, bringing the total to more than 15 million. Recent growth shows the streaming service is recovering from its downturn at the end of the second quarter when Peacock stalled at 13 million paying subscribers.
Shell claimed the surge in subscribers came from a strong lineup of content, including NBC episodes of the next day that Peacock picked up on Hulu.
"It's really content driven...So all of our content that's on NBC, Bravo, our other channels for the first time in the next two weeks is coming to Peacock where it used to be on Hulu," said said Shell in yesterday's interview.
NBCUniversal announced in August that beginning September 19, Peacock Premium will have next-day access to current seasons of NBC shows the day after they launch on the linear network. Earlier this year, the company also picked up Bravo's Next Day shows on Hulu.
Paid subscribers can watch the hit "Law & Order" franchise, as well as "One Chicago", and other popular shows such as "Saturday Night Live", "Real Housewives", "Top Chef", " The Voice", "The Tonight Show with Jimmy Fallon", "Late Night With Seth Meyers" and "America's Got Talent".
Shell also confirmed that Disney plans to buy Comcast's 33% stake in Hulu as planned. "Looks like [Disney is] going to buy it... It's a great asset," he said. "If it were auctioned, it would fetch a high price - it would be a pretty robust auction. We would like to participate in the auction...we don't plan on that."
The company will lose a valuable asset once Comcast no longer holds a stake in Hulu. Peacock is behind its competitor Hulu which has 46.2 million subscribers.
Expanding their content library and investing in more original titles seems to be helping the streamer get back on track, slowly but surely.
In addition to NBC and Bravo content, Peacock is investing in more originals to gain more subscribers. For example, Peacock invests in original films as part of its deal with Lionsgate. Additionally, the streamer recently announced its first original adult animated series, "In the Know," featuring "Beavis and Butt-Head" creator Mike Judge and Zach Woods of "Silicon Valley." p>
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