Alo Yoga plans its first presentation at New York Fashion Week
Alo Yoga returns to the Big Apple for New York Fashion Week with a few surprises in store.
The Southern California-based yoga, activewear and swimwear brand will launch its luxury brand, cold-weather ready-to-wear "Aspen Collection" at its first fashion presentation Sept. 10 at Spring Studios. The presentation will be followed by a panel discussion on wellness, mindfulness and mental health in the fashion industry.
"Alo exists at the intersection of fashion and wellness", Danny Harris, co-founder and co-chief executive officer of Alo, told WWD exclusively. "We therefore consider that the presentation of our Aspen collection at NYFW is the ideal place."
Related Galleries
Los Angeles-based brand Alo Yoga offers a selection of swimwear.Prices are stretched for the luxury line. (Think $500 for a bra, $1,400 for a sweater — or even as high as $4,500 for some pieces.) But Harris said "the high-end line that's both studio and street with luxury design and manufacture" worth every penny.
The Aspen collection will hit stores in October and is part of Alo's plan to expand beyond a yoga, athletics and swimming brand – or “air, land and ocean” as the name suggests – into a complete lifestyle offering.
The brand's presence at New York Fashion Week also marks Alo's third season in as the Official Wellness Partner of New York Fashion Week, with a wellness sanctuary for viewers to take a break from the bustling city.
Alo is in expansion mode, opening stores and partnering with the likes of Kendall Jenner , since before the pandemic. In December, Alo opened a 4,500 square foot store in Miami's Design District, which was later followed by a location in Westchester, N.Y., bringing the total number of stores to 14. At the time, Harris said a dozen other stores were under construction, including a store at Rockefeller Center in New York, as well as cold weather destinations, such as Aspen, Colorado and Canada. The Middle East and other international locations with...
Alo Yoga returns to the Big Apple for New York Fashion Week with a few surprises in store.
The Southern California-based yoga, activewear and swimwear brand will launch its luxury brand, cold-weather ready-to-wear "Aspen Collection" at its first fashion presentation Sept. 10 at Spring Studios. The presentation will be followed by a panel discussion on wellness, mindfulness and mental health in the fashion industry.
"Alo exists at the intersection of fashion and wellness", Danny Harris, co-founder and co-chief executive officer of Alo, told WWD exclusively. "We therefore consider that the presentation of our Aspen collection at NYFW is the ideal place."
Related Galleries
Los Angeles-based brand Alo Yoga offers a selection of swimwear.Prices are stretched for the luxury line. (Think $500 for a bra, $1,400 for a sweater — or even as high as $4,500 for some pieces.) But Harris said "the high-end line that's both studio and street with luxury design and manufacture" worth every penny.
The Aspen collection will hit stores in October and is part of Alo's plan to expand beyond a yoga, athletics and swimming brand – or “air, land and ocean” as the name suggests – into a complete lifestyle offering.
The brand's presence at New York Fashion Week also marks Alo's third season in as the Official Wellness Partner of New York Fashion Week, with a wellness sanctuary for viewers to take a break from the bustling city.
Alo is in expansion mode, opening stores and partnering with the likes of Kendall Jenner , since before the pandemic. In December, Alo opened a 4,500 square foot store in Miami's Design District, which was later followed by a location in Westchester, N.Y., bringing the total number of stores to 14. At the time, Harris said a dozen other stores were under construction, including a store at Rockefeller Center in New York, as well as cold weather destinations, such as Aspen, Colorado and Canada. The Middle East and other international locations with...
What's Your Reaction?
