Philosophy di Lorenzo Serafini launches China-focused capsule with Mo&Co.
CHINA COLLEGE: Philosophy girls are heading east.
Philosophy di Lorenzo Serafini brand partners with favorite Chinese fashion brand and retailer Mo&Co. des jeunes, for a fall capsule collection that will be released on Tuesday.
"I think collaborations can be a great tool to put a new spin on a brand and explore fields. At the same time, I believe it is important to choose the right partner. And in this case, I'm sure I've found the perfect one," said Lorenzo Serafini. "I hope to transmit to Chinese girls all the energy, strength, vitality and femininity that define the most authentic spirit of the Philosophy brand."
Related GalleriesDesigned by Serafini and echoing the Italian brand's fall 2021 collection defined by a preppy style, The 24 piece capsule includes two drops. It offers Chinese consumers a taste of the Philosophy aesthetic with tailored blazers, cable knit sweaters, bomber jackets, T-shirts and sweatshirts.
In line with the Fall 2021 college theme, some of the capsule pieces feature patches with logo, while the brand's signature feminine touches echo in the range of collars that are part of the range.
The collection will be carried out at approximately 800 Mo&Co. doors in China. A dedicated campaign featuring actress Cecilia Song was launched by the Chinese fashion brand to promote the launch.
Philosophy x Mo&Co. campaign by Chinese actress Cecilia Song. Courtesy of Philosophy di Lorenzo SerafiniSeen as a new push into China for the brand, Philosophy di Lorenzo Serafini is offered at several retailers there -bas , including IT and SKP.
A member of the fashion group Aeffe, Philosophy di Lorenzo Serafini has been multiplying collaborations lately. It has teamed up with Milanese resort brand Manebì and Superga to...
CHINA COLLEGE: Philosophy girls are heading east.
Philosophy di Lorenzo Serafini brand partners with favorite Chinese fashion brand and retailer Mo&Co. des jeunes, for a fall capsule collection that will be released on Tuesday.
"I think collaborations can be a great tool to put a new spin on a brand and explore fields. At the same time, I believe it is important to choose the right partner. And in this case, I'm sure I've found the perfect one," said Lorenzo Serafini. "I hope to transmit to Chinese girls all the energy, strength, vitality and femininity that define the most authentic spirit of the Philosophy brand."
Related GalleriesDesigned by Serafini and echoing the Italian brand's fall 2021 collection defined by a preppy style, The 24 piece capsule includes two drops. It offers Chinese consumers a taste of the Philosophy aesthetic with tailored blazers, cable knit sweaters, bomber jackets, T-shirts and sweatshirts.
In line with the Fall 2021 college theme, some of the capsule pieces feature patches with logo, while the brand's signature feminine touches echo in the range of collars that are part of the range.
The collection will be carried out at approximately 800 Mo&Co. doors in China. A dedicated campaign featuring actress Cecilia Song was launched by the Chinese fashion brand to promote the launch.
Philosophy x Mo&Co. campaign by Chinese actress Cecilia Song. Courtesy of Philosophy di Lorenzo SerafiniSeen as a new push into China for the brand, Philosophy di Lorenzo Serafini is offered at several retailers there -bas , including IT and SKP.
A member of the fashion group Aeffe, Philosophy di Lorenzo Serafini has been multiplying collaborations lately. It has teamed up with Milanese resort brand Manebì and Superga to...
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