Plytix Reduces Powerline by 82% with G2 Vendor Solutions
Customer reviews confirm your selling points for buyers, but can be difficult to collect.
Collecting genuine opinions about your product helps potential buyers evaluate software solutions and aids in purchasing decisions. However, collecting reviews can be tricky. Plytix leveraged its in-house team and partnership with G2 to create a community that rallies around its product, get more reviews, and increase marketing qualified leads (MQLs).
Plytix is product information management (PIM) software that helps small and medium-sized businesses create, manage, and streamline product information. The platform also allows users to manage flexible variations, manage product relationships, and calculate attributes.
While some midsize businesses may not prioritize review generation, Plytix has recognized the power of reviews to influence potential buyers and the impact of customer testimonials on new MQL generation.< /p>
Although they started 2021 with just one new organic review, by the end of the year they were able to more than double their total number of reviews. If you look at Plytix's G2 profile now, you'll find it brimming with reviews and badges showcasing the product as a software category leader.
You may not see it, but these customer testimonials have played a pivotal role in helping Plytix optimize MQL generation and lower cost per lead (CPL).
Link meaningful customer reviews to business KPIsEvery big win starts with a solid game plan and asking for feedback is no different. Plytix realized it needed to leverage reviews to gain the trust of future customers and build brand visibility. For this reason, they devised a strategy to link customer reviews to key performance indicators (KPIs).
"We didn't have a review collection strategy in place," says Ashley Duncan, PPC and Head of Web Content at Plytix. "We only had one notice in 2021 before deciding to see if we could get more, starting in August 2021."
The low number of reviews not only impacted Plytix's presence on G2, but also meant that MQLs were trickling in.
Duncan explains, "Before we focused on review generation, we only had a few MQLs per month organically sourced from G2, but they were just a drop in the overall pool. MQLs. They were costing us almost what we were paying for MQLs on other channels like Google Ads and LinkedIn."
ChallengesPlytix wanted to generate more reviews on G2 with two goals in mind:
Improve performance on G2 with customer reviews Increase the number of MQLs and reduce the cost per MQLReviews help future customers understand how your product solves problems similar to theirs. In fact, 92% of B2B buyers are more likely to buy after reading a trusted review.
A review was never going to be enough for Plytix. They wanted their G2 profile to reflect what they truly stand for: collaborative product information management. Additionally, they were looking for smarter ways to generate qualified leads more cost-effectively.
At this point, they realized the need to invest in review generation.
Listening to customers and creating a community with G2There is no better place than G2 when a company wants to connect with customers looking for software. With over 60 million annual visitors, G2 is the best place to collect, display and promote social proof.
Plytix used G2 Review Generation to automate review collection, build credibility, and attract potential buyers.
SolutionsPlytix generated more reviews and optimized MQL generation using:
G2 Review Generation campaigns to collect real customer reviews and generate interest in their product Subscription to G2 content to influence prospects with competitor comparison reportsPlytix's Customer Success and Marketing teams work together to translate customer relationships into G2 reviews. Plytix sends each customer who leaves a review a pair of branded socks and a handwritten note, resulting in the creation of the unofficial "Plytix Socks Club", which now has members worldwide. p>
Plytix is also part of the G2 Gives program to encourage review campaigns and contribute to worthy causes. Duncan explains, “Our G2 Gives link has been a big part of t...
Customer reviews confirm your selling points for buyers, but can be difficult to collect.
Collecting genuine opinions about your product helps potential buyers evaluate software solutions and aids in purchasing decisions. However, collecting reviews can be tricky. Plytix leveraged its in-house team and partnership with G2 to create a community that rallies around its product, get more reviews, and increase marketing qualified leads (MQLs).
Plytix is product information management (PIM) software that helps small and medium-sized businesses create, manage, and streamline product information. The platform also allows users to manage flexible variations, manage product relationships, and calculate attributes.
While some midsize businesses may not prioritize review generation, Plytix has recognized the power of reviews to influence potential buyers and the impact of customer testimonials on new MQL generation.< /p>
Although they started 2021 with just one new organic review, by the end of the year they were able to more than double their total number of reviews. If you look at Plytix's G2 profile now, you'll find it brimming with reviews and badges showcasing the product as a software category leader.
You may not see it, but these customer testimonials have played a pivotal role in helping Plytix optimize MQL generation and lower cost per lead (CPL).
Link meaningful customer reviews to business KPIsEvery big win starts with a solid game plan and asking for feedback is no different. Plytix realized it needed to leverage reviews to gain the trust of future customers and build brand visibility. For this reason, they devised a strategy to link customer reviews to key performance indicators (KPIs).
"We didn't have a review collection strategy in place," says Ashley Duncan, PPC and Head of Web Content at Plytix. "We only had one notice in 2021 before deciding to see if we could get more, starting in August 2021."
The low number of reviews not only impacted Plytix's presence on G2, but also meant that MQLs were trickling in.
Duncan explains, "Before we focused on review generation, we only had a few MQLs per month organically sourced from G2, but they were just a drop in the overall pool. MQLs. They were costing us almost what we were paying for MQLs on other channels like Google Ads and LinkedIn."
ChallengesPlytix wanted to generate more reviews on G2 with two goals in mind:
Improve performance on G2 with customer reviews Increase the number of MQLs and reduce the cost per MQLReviews help future customers understand how your product solves problems similar to theirs. In fact, 92% of B2B buyers are more likely to buy after reading a trusted review.
A review was never going to be enough for Plytix. They wanted their G2 profile to reflect what they truly stand for: collaborative product information management. Additionally, they were looking for smarter ways to generate qualified leads more cost-effectively.
At this point, they realized the need to invest in review generation.
Listening to customers and creating a community with G2There is no better place than G2 when a company wants to connect with customers looking for software. With over 60 million annual visitors, G2 is the best place to collect, display and promote social proof.
Plytix used G2 Review Generation to automate review collection, build credibility, and attract potential buyers.
SolutionsPlytix generated more reviews and optimized MQL generation using:
G2 Review Generation campaigns to collect real customer reviews and generate interest in their product Subscription to G2 content to influence prospects with competitor comparison reportsPlytix's Customer Success and Marketing teams work together to translate customer relationships into G2 reviews. Plytix sends each customer who leaves a review a pair of branded socks and a handwritten note, resulting in the creation of the unofficial "Plytix Socks Club", which now has members worldwide. p>
Plytix is also part of the G2 Gives program to encourage review campaigns and contribute to worthy causes. Duncan explains, “Our G2 Gives link has been a big part of t...
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