The potential US ban is a reminder that influencers should get rid of TikTok
With TikTok facing the prospect of withdrawal from the United States, users should realize that traditional tech companies are much less reliable than the decentralized web.
Opinion
With a recent proposal by a member of the US Federal Communications Commission (FCC) to ban TikTok, influencers are scrambling. If the FCC upholds the ban, TikTok creators could lose their fanbases and revenue streams overnight.
People are often skeptical of Web3, many of whom are influencers and digital content creators. Notably, many of those most hesitant to adopt Web3 do very well on Web2. Since they've mastered monetization on popular web2 platforms like TikTok, Twitch, and more, why bother learning the rules of a new game?
The current regulatory debate over the restriction of TikTok in the United States provides a stark example of the risks associated with Web2 platforms, and explains why Web3 adoption can both benefit and protect influencers and their fans. The added value of Web3 is twofold: autonomy and assurance. Let's hope this TikTok proposal wakes up influencers around the world.
Cut out the middlemanThere is a common misconception (not helped by the name) that Web3 is here to replace Web2. Rather than thinking of Web3 as a "new web", it's better to think of Web3 as a new channel. Web2 isn't going anywhere soon, and as a creator, it makes sense to monetize as many platforms as possible. Influencers should think of it this way: If TikTok was announced today, would you reject it out of hand just because you've already been successful on YouTube? Of course not. It's the same with Web3.
Related: The Future of DeFi is on TikTok
In a Web3 world, where digital content can be "tokenized" as NFTs, creators can set their own payment terms, and fans can actually own the digital item they're paying for, whether it's whether it is a work of art, a video, a piece of music, etc. NFTs can include royalty settings, so creators and collectors can benefit directly from the proceeds of secondary market sales. This type of recurring revenue stream does not exist on traditional Web2 content platforms.
Protect your content for the long termFor successful influencers,...
With TikTok facing the prospect of withdrawal from the United States, users should realize that traditional tech companies are much less reliable than the decentralized web.
Opinion
With a recent proposal by a member of the US Federal Communications Commission (FCC) to ban TikTok, influencers are scrambling. If the FCC upholds the ban, TikTok creators could lose their fanbases and revenue streams overnight.
People are often skeptical of Web3, many of whom are influencers and digital content creators. Notably, many of those most hesitant to adopt Web3 do very well on Web2. Since they've mastered monetization on popular web2 platforms like TikTok, Twitch, and more, why bother learning the rules of a new game?
The current regulatory debate over the restriction of TikTok in the United States provides a stark example of the risks associated with Web2 platforms, and explains why Web3 adoption can both benefit and protect influencers and their fans. The added value of Web3 is twofold: autonomy and assurance. Let's hope this TikTok proposal wakes up influencers around the world.
Cut out the middlemanThere is a common misconception (not helped by the name) that Web3 is here to replace Web2. Rather than thinking of Web3 as a "new web", it's better to think of Web3 as a new channel. Web2 isn't going anywhere soon, and as a creator, it makes sense to monetize as many platforms as possible. Influencers should think of it this way: If TikTok was announced today, would you reject it out of hand just because you've already been successful on YouTube? Of course not. It's the same with Web3.
Related: The Future of DeFi is on TikTok
In a Web3 world, where digital content can be "tokenized" as NFTs, creators can set their own payment terms, and fans can actually own the digital item they're paying for, whether it's whether it is a work of art, a video, a piece of music, etc. NFTs can include royalty settings, so creators and collectors can benefit directly from the proceeds of secondary market sales. This type of recurring revenue stream does not exist on traditional Web2 content platforms.
Protect your content for the long termFor successful influencers,...
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