Reaching Gen Z: Modern Commerce and the Unique Brand Experience

Gen. Z, people born between 1997 – 2012, do up 20% of THE WE population In 2023, niche RIGHT between Gen. X (19%) And Millennials (22%).

By 2025, they are projected has exceed Gen. X In WE digital the buyers, according to has forecasts Since Insider Information.

As Gen. Z purchase power increase, SO TO DO their expectations of brands And retailers. More that 70 million strong In THE WE – And 2 million worldwide – This complex cohort of numerically native, advised consumers not only requests A seamless purchases experience, but Also has A distinct together of values And behaviours that are force brands has rethink traditional retail strategies.

THE involvement For brands, SO, East that they to have has pay close attention has Or And how they shop, but they Also need has know What makes Gen. Z tick. HAS Really connect with them, brands And retailers must turn has modern tools And technologies has create A rich, unified brand experience that resonates with Gen. Z.

What We blanket In This article: How has offer Gen. Z A more smooth purchases experience How has connect with Gen. Z buyers THE number A attribute Gen. Z considered When purchase Since A brand How has build trust And loyalty with Gen. Z

HAS BigCommerce, Or I am THE Director of Brand And Content Marketing, We have run Global Consumer Reports of THE current And future purchases tendencies And to have find miscellaneous knowledge concerning how Gen. Z stores And how brands can to use these purchases tactical has their advantage.

When You band This concept down has It is heart, It is all about create Connections on two levels: THE technological level And THE human level – And When these two areas converge, It is When Gen. Z converts.

Technology: Or And how Gen. Z stores

From THE technology side, interact with Gen. Z equivalent has optimization your technology stack has withdraw friction Since all touchpoints. They to want convenience And clear communication Since THE moment they to land on your website until their order East accomplished.

Alternative payment methods, as Buy Online, Take Up In Store (BOPIS) And Buy NOW Pay Later (BNPL), And secure a page check are NOW painting challenges. Hyper-personalized communication And experiences are essential, And unified omnichannel strategy East A it is necessary.

We have seen THE lines between social media And markets to blur For years NOW, And Gen. Z East has THE foreground of This orient yourself. Insider Intelligence find that half of all WE Gen. Z social users do purchases on social media In 2022, quoting product Discovery as THE high reason For their purchases. Tic Tac reported that on 60% of It is users are Gen. Z, And that they are 1.4x more likely has learn about new brands And some products that any of them other demographic on THE video platform.

Notably, WE Gen. Z buyers prefer has shop at the store almost as a lot as they as has shop online (48% against. 52%), but only with THE high waiting that these experiences are entirely consistent, blend physical And digital elements. This rising “phygital” orient yourself can be seen with at the store QR codes, tablets, And check kiosks, as GOOD as with typically numerically native brands opening showrooms has create physical the spaces For clients has shop.

When he come has Payments, Gen. Z kiss alternative methods has species, such as digital wallets, without contact Payments, And BNPL, A orient yourself consistent with THE rest of consumers. A clear indicator of THE impact of BNPL,