'Refused to let Twitter stop before sharing this': Tampax goes viral for cheeky tweet
The chaos on Twitter has people (and brands) tweeting their drafts, and some are getting cheekier than others.
Tampax's social team, for example, had apparently been saving this one for a while.
Taking inspiration from the classic format of Internet memes "You are in their direct messages", which means approaching someone in a more "I am…" romantic way, the brand used its unique position for its customers.
And it looks like that funny Tweet paid off. It has received over 50,000 likes.
Tampax also quoted him on Twitter a few hours later and linked him to the emotional and apocalyptic jokes that emerged on Twitter at the news that last week some 1,200 engineers resigned from the company on Thursday .
"Refused to close Twitter before sharing this tweet," the company wrote. Others began to "mourn" the platform in Tweets.
Elon Musk completed his purchase of Twitter in late October and laid off half the staff in early November. His ever-evolving ideas on how to distribute the blue ticks sent shares of Eli Lilly and Company sinking earlier this month after a Twitter account followed suit and tweeted that insulin was now free. This, and other blunders, caused several advertisers to leave the platform.
Last week, Musk wrote a memo to employees saying they had to be "extremely hardcore" and "work long hours at high intensity" to join "Twitter 2.0." If they weren't interested, they could be fired and given three months' severance pay.
Related: What is a 'decentralized social network' juggernaut and why Elon Musk is already raging about it
Three unnamed sources told the New York Times that the number of people who quit could have been as high as 1,200 of the remaining 3,700 employees.
The platform is however still online. And people took the opportunity to tweet about the Tampax joke.
One person, for example, referenced the famous leaked call transcript in which the current King Charles III joked with his then lover, Camilla Parker-Bowles, now Queen Consort of the Kingdom -Uni, telling her that he wanted to be close to her like a buffer.
"*Drinking eighth note* King Charles has 24 hours to respond," wrote one user.
Some excerpted the Tweet:
Others were there:
There was also a bit of corporate humor. People have been asking brands to stop trying to be funny on the platform, but that hasn't stopped Tampax and Always from sharing rules-related puns. (The brands have the same parent company, Procter & Gamble.)
“How long have you been keeping this one,” Always wrote. "Since the last period," Tampax replied.
The company did not immediately respond to a request for comment on the circumstances leading to the Tweet.
The chaos on Twitter has people (and brands) tweeting their drafts, and some are getting cheekier than others.
Tampax's social team, for example, had apparently been saving this one for a while.
Taking inspiration from the classic format of Internet memes "You are in their direct messages", which means approaching someone in a more "I am…" romantic way, the brand used its unique position for its customers.
And it looks like that funny Tweet paid off. It has received over 50,000 likes.
Tampax also quoted him on Twitter a few hours later and linked him to the emotional and apocalyptic jokes that emerged on Twitter at the news that last week some 1,200 engineers resigned from the company on Thursday .
"Refused to close Twitter before sharing this tweet," the company wrote. Others began to "mourn" the platform in Tweets.
Elon Musk completed his purchase of Twitter in late October and laid off half the staff in early November. His ever-evolving ideas on how to distribute the blue ticks sent shares of Eli Lilly and Company sinking earlier this month after a Twitter account followed suit and tweeted that insulin was now free. This, and other blunders, caused several advertisers to leave the platform.
Last week, Musk wrote a memo to employees saying they had to be "extremely hardcore" and "work long hours at high intensity" to join "Twitter 2.0." If they weren't interested, they could be fired and given three months' severance pay.
Related: What is a 'decentralized social network' juggernaut and why Elon Musk is already raging about it
Three unnamed sources told the New York Times that the number of people who quit could have been as high as 1,200 of the remaining 3,700 employees.
The platform is however still online. And people took the opportunity to tweet about the Tampax joke.
One person, for example, referenced the famous leaked call transcript in which the current King Charles III joked with his then lover, Camilla Parker-Bowles, now Queen Consort of the Kingdom -Uni, telling her that he wanted to be close to her like a buffer.
"*Drinking eighth note* King Charles has 24 hours to respond," wrote one user.
Some excerpted the Tweet:
Others were there:
There was also a bit of corporate humor. People have been asking brands to stop trying to be funny on the platform, but that hasn't stopped Tampax and Always from sharing rules-related puns. (The brands have the same parent company, Procter & Gamble.)
“How long have you been keeping this one,” Always wrote. "Since the last period," Tampax replied.
The company did not immediately respond to a request for comment on the circumstances leading to the Tweet.
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