Beverly Hills Rodeo Drive Committee Appoints New Chair

The Rodeo Drive Committee, founded in 1977 to transform the famed shopping street from a row of restaurants and beauty salons into a high-fashion haven, has named a new chairman.

Kay Monica Rose was recently elected to a two-year position leading a coalition of local leaders working to make Rodeo Drive a premier shopping street. Their years of work have created one of the most famous luxury shopping streets in the world.

"It's really important that I continue the amazing legacy the committee already had," said Rose, who is the general manager of Auto Vault Beverly Hills, a luxury auto management company on Rodeo Drive. "It involves community collaboration, discovery, engagement and the programs we have and the world-class events we offer on the street."

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Currently, Rodeo Drive has been transformed into an outdoor art museum with a newly installed art exhibit titled "Imagiro by Mr. Brainwash," the nickname of Thierry Guetta, the French-born street artist whose Beverly Hills Museum of Contemporary Art opened on Beverly Boulevard last December. Up and down Rodeo Drive, visitors will find nine large-scale colorful metal sculptures of origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more. The sculptures can be viewed until September 25.

A metal sculpture created by Mr. Brainwash. Rodeo Drive Courtesy Committee

The Rodeo Drive Committee is also hosting a new event called Rodeo Drive Celebrates Fashion, which will run from August 7th to 13th. Committee member boutiques, hotels and restaurants will collaborate to invite customers and guests to experience a series of in-store experiences celebrating fashion on Rodeo Drive.

Entrants include 208 Rodeo Restaurant; Automatic vault storage; Beverly Wilshire, a Four Seasons hotel; Bulgari; Brioni; Fret; Giorgio Armani; Henry Jacques; Loro Piana; Mikimoto; Moncler; Ralph Lauren and Zegna.

Next, from October 1-7, the committee will host the second annual week-long program titled Rodeo Drive Celebrates Watches and Fine Jewelry.

The celebrations round out the number of boutiques that have undergone renovations or built new stores on a street whose brands include Louis Vuitton, Tiffany & Co., Loro Piana, Loewe, Balenciaga, Gucci, Prada, Bottega Veneta, Givenchy,

Beverly Hills Rodeo Drive Committee Appoints New Chair

The Rodeo Drive Committee, founded in 1977 to transform the famed shopping street from a row of restaurants and beauty salons into a high-fashion haven, has named a new chairman.

Kay Monica Rose was recently elected to a two-year position leading a coalition of local leaders working to make Rodeo Drive a premier shopping street. Their years of work have created one of the most famous luxury shopping streets in the world.

"It's really important that I continue the amazing legacy the committee already had," said Rose, who is the general manager of Auto Vault Beverly Hills, a luxury auto management company on Rodeo Drive. "It involves community collaboration, discovery, engagement and the programs we have and the world-class events we offer on the street."

Related Articles

Currently, Rodeo Drive has been transformed into an outdoor art museum with a newly installed art exhibit titled "Imagiro by Mr. Brainwash," the nickname of Thierry Guetta, the French-born street artist whose Beverly Hills Museum of Contemporary Art opened on Beverly Boulevard last December. Up and down Rodeo Drive, visitors will find nine large-scale colorful metal sculptures of origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more. The sculptures can be viewed until September 25.

A metal sculpture created by Mr. Brainwash. Rodeo Drive Courtesy Committee

The Rodeo Drive Committee is also hosting a new event called Rodeo Drive Celebrates Fashion, which will run from August 7th to 13th. Committee member boutiques, hotels and restaurants will collaborate to invite customers and guests to experience a series of in-store experiences celebrating fashion on Rodeo Drive.

Entrants include 208 Rodeo Restaurant; Automatic vault storage; Beverly Wilshire, a Four Seasons hotel; Bulgari; Brioni; Fret; Giorgio Armani; Henry Jacques; Loro Piana; Mikimoto; Moncler; Ralph Lauren and Zegna.

Next, from October 1-7, the committee will host the second annual week-long program titled Rodeo Drive Celebrates Watches and Fine Jewelry.

The celebrations round out the number of boutiques that have undergone renovations or built new stores on a street whose brands include Louis Vuitton, Tiffany & Co., Loro Piana, Loewe, Balenciaga, Gucci, Prada, Bottega Veneta, Givenchy,

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