Beverly Hills Rodeo Drive Committee Appoints New Chair
The Rodeo Drive Committee, founded in 1977 to transform the famed shopping street from a row of restaurants and beauty salons into a high-fashion haven, has named a new chairman.
Kay Monica Rose was recently elected to a two-year position leading a coalition of local leaders working to make Rodeo Drive a premier shopping street. Their years of work have created one of the most famous luxury shopping streets in the world.
"It's really important that I continue the amazing legacy the committee already had," said Rose, who is the general manager of Auto Vault Beverly Hills, a luxury auto management company on Rodeo Drive. "It involves community collaboration, discovery, engagement and the programs we have and the world-class events we offer on the street."
Related ArticlesCurrently, Rodeo Drive has been transformed into an outdoor art museum with a newly installed art exhibit titled "Imagiro by Mr. Brainwash," the nickname of Thierry Guetta, the French-born street artist whose Beverly Hills Museum of Contemporary Art opened on Beverly Boulevard last December. Up and down Rodeo Drive, visitors will find nine large-scale colorful metal sculptures of origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more. The sculptures can be viewed until September 25.
![](https://wwd.com/wp-content/uploads/2023/07/Install ation -view-of-Hot-Pink-Bunny-part-of-Mr-Brainwash-Imagiro-on-Rodeo-Drive-photo-by-Mr-Brainwash-Studio-courtesy-the-Rodeo-Drive-Committee-1.jpeg?w=300)
The Rodeo Drive Committee is also hosting a new event called Rodeo Drive Celebrates Fashion, which will run from August 7th to 13th. Committee member boutiques, hotels and restaurants will collaborate to invite customers and guests to experience a series of in-store experiences celebrating fashion on Rodeo Drive.
Entrants include 208 Rodeo Restaurant; Automatic vault storage; Beverly Wilshire, a Four Seasons hotel; Bulgari; Brioni; Fret; Giorgio Armani; Henry Jacques; Loro Piana; Mikimoto; Moncler; Ralph Lauren and Zegna.
Next, from October 1-7, the committee will host the second annual week-long program titled Rodeo Drive Celebrates Watches and Fine Jewelry.
The celebrations round out the number of boutiques that have undergone renovations or built new stores on a street whose brands include Louis Vuitton, Tiffany & Co., Loro Piana, Loewe, Balenciaga, Gucci, Prada, Bottega Veneta, Givenchy,
![Beverly Hills Rodeo Drive Committee Appoints New Chair](https://wwd.com/wp-content/uploads/2023/07/kay-rose2.jpg?w=1024)
The Rodeo Drive Committee, founded in 1977 to transform the famed shopping street from a row of restaurants and beauty salons into a high-fashion haven, has named a new chairman.
Kay Monica Rose was recently elected to a two-year position leading a coalition of local leaders working to make Rodeo Drive a premier shopping street. Their years of work have created one of the most famous luxury shopping streets in the world.
"It's really important that I continue the amazing legacy the committee already had," said Rose, who is the general manager of Auto Vault Beverly Hills, a luxury auto management company on Rodeo Drive. "It involves community collaboration, discovery, engagement and the programs we have and the world-class events we offer on the street."
Related ArticlesCurrently, Rodeo Drive has been transformed into an outdoor art museum with a newly installed art exhibit titled "Imagiro by Mr. Brainwash," the nickname of Thierry Guetta, the French-born street artist whose Beverly Hills Museum of Contemporary Art opened on Beverly Boulevard last December. Up and down Rodeo Drive, visitors will find nine large-scale colorful metal sculptures of origami animals, including birds, a bear, an elephant, a dog, a rabbit, and more. The sculptures can be viewed until September 25.
![](https://wwd.com/wp-content/uploads/2023/07/Install ation -view-of-Hot-Pink-Bunny-part-of-Mr-Brainwash-Imagiro-on-Rodeo-Drive-photo-by-Mr-Brainwash-Studio-courtesy-the-Rodeo-Drive-Committee-1.jpeg?w=300)
The Rodeo Drive Committee is also hosting a new event called Rodeo Drive Celebrates Fashion, which will run from August 7th to 13th. Committee member boutiques, hotels and restaurants will collaborate to invite customers and guests to experience a series of in-store experiences celebrating fashion on Rodeo Drive.
Entrants include 208 Rodeo Restaurant; Automatic vault storage; Beverly Wilshire, a Four Seasons hotel; Bulgari; Brioni; Fret; Giorgio Armani; Henry Jacques; Loro Piana; Mikimoto; Moncler; Ralph Lauren and Zegna.
Next, from October 1-7, the committee will host the second annual week-long program titled Rodeo Drive Celebrates Watches and Fine Jewelry.
The celebrations round out the number of boutiques that have undergone renovations or built new stores on a street whose brands include Louis Vuitton, Tiffany & Co., Loro Piana, Loewe, Balenciaga, Gucci, Prada, Bottega Veneta, Givenchy,
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