Salvatore Ferragamo presents a new logo
ON WITH THE NEWS: Ahead of the unveiling of the spring collection by new creative director Maximilian Davis, the Salvatore Ferragamo company introduces a new logo and abandons the first name of the founder.
The Florence-based luxury company has commissioned British art director and graphic designer Peter Saville to create a new logo where the founder's handwriting is translated into a serif font.
"History is a huge treasure for a house that owns it," said the general manager and general manager Marco Gobbetti. “The new Ferragamo logo contains and expands both history and present. Far from being a simple logo, it is a program, which will frame and direct the new chapter which is about to be written.
Related GalleriesGobbetti previously worked with Saville, when he was CEO of Burberry. Saville created a new logo for the British brand in 2018, under the creative direction of Riccardo Tisci. Saville is no stranger to the fashion world as in 2017 he gave the Calvin Klein logo a makeover with Raf Simons. He has also worked with Jil Sander and Yohji Yamamoto.
“Florence fairness is in the culture of the company: it led me to the choosing a classic font,” Saville said, explaining that it is reminiscent of the stone inscriptions that inspired Renaissance artists. “The vision is demanding and modern. Subsequently, the police reduced and became modernist. Then there is the craftsmanship which is in essence Ferragamo, which is condensed in the idea of an inscription engraved in stone. It is in this tension that lies the new logotype and the complex balance it expresses.
The new Ferragamo logo.Davis' first designs for Ferragamo will bow in Milan on Saturday. The designer was appointed in March. Born in Manchester and a graduate of the London College of Fashion, Davis founded his eponymous label Maximilian in 2020, which he put on the back burner to devote himself entirely to Ferragamo.
The Trinidadian British fashion designer has been shortlisted as one of 20 semi-finalists for the LVMH Prize for This Year's Young Designers, but withdrew from the competition following this nomination. He succeeds Paul Andrew, who left the brand last May.
Other brands, from Ermenegildo Zegna to Yves Saint Laurent, have also removed the first name from their logos.
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ON WITH THE NEWS: Ahead of the unveiling of the spring collection by new creative director Maximilian Davis, the Salvatore Ferragamo company introduces a new logo and abandons the first name of the founder.
The Florence-based luxury company has commissioned British art director and graphic designer Peter Saville to create a new logo where the founder's handwriting is translated into a serif font.
"History is a huge treasure for a house that owns it," said the general manager and general manager Marco Gobbetti. “The new Ferragamo logo contains and expands both history and present. Far from being a simple logo, it is a program, which will frame and direct the new chapter which is about to be written.
Related GalleriesGobbetti previously worked with Saville, when he was CEO of Burberry. Saville created a new logo for the British brand in 2018, under the creative direction of Riccardo Tisci. Saville is no stranger to the fashion world as in 2017 he gave the Calvin Klein logo a makeover with Raf Simons. He has also worked with Jil Sander and Yohji Yamamoto.
“Florence fairness is in the culture of the company: it led me to the choosing a classic font,” Saville said, explaining that it is reminiscent of the stone inscriptions that inspired Renaissance artists. “The vision is demanding and modern. Subsequently, the police reduced and became modernist. Then there is the craftsmanship which is in essence Ferragamo, which is condensed in the idea of an inscription engraved in stone. It is in this tension that lies the new logotype and the complex balance it expresses.
The new Ferragamo logo.Davis' first designs for Ferragamo will bow in Milan on Saturday. The designer was appointed in March. Born in Manchester and a graduate of the London College of Fashion, Davis founded his eponymous label Maximilian in 2020, which he put on the back burner to devote himself entirely to Ferragamo.
The Trinidadian British fashion designer has been shortlisted as one of 20 semi-finalists for the LVMH Prize for This Year's Young Designers, but withdrew from the competition following this nomination. He succeeds Paul Andrew, who left the brand last May.
Other brands, from Ermenegildo Zegna to Yves Saint Laurent, have also removed the first name from their logos.
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