Sorare swap deal with Liverpool
September 23 - Sorare has expanded its deal with Premier League side Liverpool, becoming an Official Global Partner.
Sorare struck a licensing deal with Liverpool last year, launching the digital cards of first-team players, including Trent Alexander-Arnold and Virgil van Dijk, on its platform.
Under the new agreement, Liverpool and Sorare will collaborate on fan media content and release new experiences for Sorare fans and managers.
Liverpool players will continue to be available as digital cards in Sorare's fantasy game for fans, collectors and players to collect, trade and compete against.
Sorare has users in 185 countries and over 2 million users worldwide and over 280 partner sports organizations including LaLiga, Bundesliga and Lega Serie A.
Ben Latty, Commercial Director of Liverpool, said: "At Liverpool Football Club, we always strive to pioneer new technology for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this Club.
"We are thrilled to extend our partnership with Sorare and take it a step further by bringing exciting new initiatives to our fans."
Contact the author of this story at moc.l1663944428labto1663944428ofdlr1663944428owedi1663944428sni@n1663944428osloh1663944428cin.l1663944428uap1663944428
September 23 - Sorare has expanded its deal with Premier League side Liverpool, becoming an Official Global Partner.
Sorare struck a licensing deal with Liverpool last year, launching the digital cards of first-team players, including Trent Alexander-Arnold and Virgil van Dijk, on its platform.
Under the new agreement, Liverpool and Sorare will collaborate on fan media content and release new experiences for Sorare fans and managers.
Liverpool players will continue to be available as digital cards in Sorare's fantasy game for fans, collectors and players to collect, trade and compete against.
Sorare has users in 185 countries and over 2 million users worldwide and over 280 partner sports organizations including LaLiga, Bundesliga and Lega Serie A.
Ben Latty, Commercial Director of Liverpool, said: "At Liverpool Football Club, we always strive to pioneer new technology for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this Club.
"We are thrilled to extend our partnership with Sorare and take it a step further by bringing exciting new initiatives to our fans."
Contact the author of this story at moc.l1663944428labto1663944428ofdlr1663944428owedi1663944428sni@n1663944428osloh1663944428cin.l1663944428uap1663944428
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