Spotlight on Shoreditch Ski Club
Since leaving his role as longtime creative director at AllSaints in 2021 to focus fully on its East London-based eco-outerwear brand Shoreditch Ski Club, Wil Beedle has continued to carve out a place for itself.
"We launched the brand in 2018 based primarily on one style [the 'Puffa' jacket ], which was a response to finding a market space opportunity that would respect the environment and inspire. We wanted to show that we could resonate globally and be fully sustainable, while having the attitude of our East London home,” Beedle said during a preview of her latest collections, which offered fresh riffs on iconic designs alongside new functional and après-ski clothing with a chic, avant-garde attitude. -garde.
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A look from the Shoreditch Ski Club winter collection."We built this product, which is made of 10 recycled plastic bottles, inside and on the outside - the lining is recycled, the shell is recycled and on the inside, instead of being feathers [or down], it's post-consumer recycled bottles - they're also heat tested to minus 10 degrees," Beedle said of the roomy signature "Puffa." which can be worn over the shoulder using an internal logo harness and is made from 100% recycled fiber, which is the equivalent of 10 bottles in post-consumer plastic per jacket Its fashion-forward outerwear and urban-style sporty base layers keep up with the times with sustainable materials and finishes (ranging from recycled jersey, nylon and leather to eco-friendly sheepskin).
"Overall you will see there is language, but we work very closely with the materiality, whether it's satin, napa or recycled leather, as well as the cut - even if there is a generosity, there is also a real precision”, he explained , hinting at next season's expansion into satin “Puffa” jackets (along with thermo and waterproof jackets). water-repellent finishes), updated stylish recycled leather and new layers of plush sheepskin.
A l...
Since leaving his role as longtime creative director at AllSaints in 2021 to focus fully on its East London-based eco-outerwear brand Shoreditch Ski Club, Wil Beedle has continued to carve out a place for itself.
"We launched the brand in 2018 based primarily on one style [the 'Puffa' jacket ], which was a response to finding a market space opportunity that would respect the environment and inspire. We wanted to show that we could resonate globally and be fully sustainable, while having the attitude of our East London home,” Beedle said during a preview of her latest collections, which offered fresh riffs on iconic designs alongside new functional and après-ski clothing with a chic, avant-garde attitude. -garde.
Related Galleries
A look from the Shoreditch Ski Club winter collection."We built this product, which is made of 10 recycled plastic bottles, inside and on the outside - the lining is recycled, the shell is recycled and on the inside, instead of being feathers [or down], it's post-consumer recycled bottles - they're also heat tested to minus 10 degrees," Beedle said of the roomy signature "Puffa." which can be worn over the shoulder using an internal logo harness and is made from 100% recycled fiber, which is the equivalent of 10 bottles in post-consumer plastic per jacket Its fashion-forward outerwear and urban-style sporty base layers keep up with the times with sustainable materials and finishes (ranging from recycled jersey, nylon and leather to eco-friendly sheepskin).
"Overall you will see there is language, but we work very closely with the materiality, whether it's satin, napa or recycled leather, as well as the cut - even if there is a generosity, there is also a real precision”, he explained , hinting at next season's expansion into satin “Puffa” jackets (along with thermo and waterproof jackets). water-repellent finishes), updated stylish recycled leather and new layers of plush sheepskin.
A l...
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