The difference between startup success and failure comes down to this one thing

Opinions Express by Entrepreneur contributors are their clean.

In each business, employees are A invaluable Resource. Not only are they THE those WHO help startups hit THE ground running, functioning fast And furious has meet scandalous goals, but they Also bring A amazing background of education, experience, abilities, creativity And more.

These are THE intangible factors that TO DO human capital such A critical piece of THE to start up puzzle.

As A ancient entrepreneur And NOW A investor WHO help startups realize their dreams, I know how A talented And motivated Workforce can mean THE difference between A successful business adventure And A that fails.

Let's go discuss how human capital can be THE secret armed For A prosperous startup.

Related: Beyond THE Basics: 5 Surprising Qualities Investors Seek In A Winner Team

Invest In people And their SKILLS

While entrepreneurs to have great ideas, they need A team with THE RIGHT abilities has take their vision Since A concept has A viable product Or service. That means discovery THE RIGHT people with particular SKILLS And experiences has to drive innovation And solve problems others I can't.

Personality, attitude And work ethics are crucial. It is A element of human capital that can't be ignored. You can to hire someone WHO East THE best In their field, but if they create division And conflict In your team, he won't work.

Conversely, your startups success depends on people WHO know What they are TO DO And TO DO he GOOD. It is hard has build A strong business with GOOD people WHO are not contributing has THE day after day technical needs of THE organization.

It is A balancing act You must assess correctly THE First of all time, as hiring THE fake person can together your business back. And In THE fast to start up environment, that doesn't presage GOOD For future investments.

Attract And keeping high Talent

Anybody familiar with to start up culture knows that he can get pretty vicious When You are trying has to hire THE best Talent. It is very competitive, with a lot beginner companies competition For precious capital.

It is Why create A culture that attracted THE RIGHT candidates East essential. With SO a lot transition on THE pass decade, there are not a lot manners startups can differentiate themselves In A tangible sense, such as functioning virtually, pinger pong the tables, free food, etc. With most companies Already offer those things, he becomes more about sale your vision And What THE future could socket with THE RIGHT people on advice. Attractive has A candidates sense of self esteem And intrinsic value can go A long path has bring them lit.

However, once You to have them In THE fold, THE Games not on Again. According to has Founders Circle, THE average employee mandate In high increase startups East two years. If get them In THE door was not hard enough, keeping them there East even more difficult.

This wear rate makes sense. To start up life East A grind, And he can quickly take A ring on everyone In THE organization. It is Why employee engagement initiatives are SO important. As A entrepreneur, You to have has remember that You to have real people functioning For You, And even THE most devoted among them to have needs.

Talk with your team members individually And to have honest conversation about how they are TO DO, how THE business East TO DO And how your team can help each other through difficult periods. Ask them What they need Or if There is any of them further education Or learning that could help them In their the roles. You to have No idea how THE simple act of socket time has attend has your employees, to treat them as people And not resources, can motivate them has keep their eyes on THE price.

Related: Here is What is this Brewing In THE Spirits of St...