Ticketmaster Says Taylor Swift Tour Mayhem Is Necessary To Eliminate Bots
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Ticketmaster explains what went wrong with their Taylor Swift tour sales - and the justification for the fiasco was basically attributed to...a necessary evil to defeat the bots.
The Live Nation company released an explainer on Friday night, detailing why so many people had such a hard time buying tickets for TS's "Eras Tour" during the presale window this week... and that consisted of both an excuse and a defense of chaos.
For starters, Ticketmaster acknowledges what TayTay said...that they were told they were anticipating an unprecedented amount of traffic and were prepared. However, TM adds that despite this... when the digital doors actually opened, their expectations were exceeded.
Ticketmaster posted a graph that shows how many people (and not real people) flooded their site...even though they had a rigorous registration system in place to ensure real authenticated fans could purchase tickets, unlike spammers who would otherwise buy them in droves and resell them on the resale market at massive markups.
Ticket Master
Regardless of this seemingly airtight system - made up of 3.5 million users successfully pre-registering/confirming their credentials - Ticketmaster claims that on sale day, even more fans and bots not recordings came pouring in... partly to crash the site.
Getty
Ticketmaster explains what went wrong with their Taylor Swift tour sales - and the justification for the fiasco was basically attributed to...a necessary evil to defeat the bots.
The Live Nation company released an explainer on Friday night, detailing why so many people had such a hard time buying tickets for TS's "Eras Tour" during the presale window this week... and that consisted of both an excuse and a defense of chaos.
For starters, Ticketmaster acknowledges what TayTay said...that they were told they were anticipating an unprecedented amount of traffic and were prepared. However, TM adds that despite this... when the digital doors actually opened, their expectations were exceeded.
Ticketmaster posted a graph that shows how many people (and not real people) flooded their site...even though they had a rigorous registration system in place to ensure real authenticated fans could purchase tickets, unlike spammers who would otherwise buy them in droves and resell them on the resale market at massive markups.
Ticket Master
Regardless of this seemingly airtight system - made up of 3.5 million users successfully pre-registering/confirming their credentials - Ticketmaster claims that on sale day, even more fans and bots not recordings came pouring in... partly to crash the site.
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