Top Fashion Influencers Who Have Their Own Clothing Brands

With the ability to amass huge followers, secure brand endorsements and become ambassadors for some of the biggest fashion brands in the world, fashion influencers possess the unique skill of being relatable - which has worked well enough to sell clothing from other brands that many of these influencers have launched their own lines.

For many, if they weren't launching beauty brands, launching fashion brands was the next logical step.

Here, WWD takes a look at nine fashion influencers who have tapped into their own personal brand to launch a clothing collection.

Italian blogger, businesswoman and designer Chiara Ferragni has, over the years, grown her blog, The Blonde Salad, established in 2009, into an influential empire.

She launched her fashion brand Chiara Ferragni Collection in 2013, first as a shoe line that has since expanded into a wider offering. Now the collection includes apparel, accessories, swimwear, makeup, children's wear and jewelry; often embellished with the brand's signature eye logo. Beginning in 2017, Ferragni's eponymous clothing brand increased its global distribution by opening a series of flagship stores in Milan, Paris, Shanghai and Hong Kong.

Describing the Chiara Ferragni Collection, the brand's website states: "Chiara Ferragni is the mark of sharing, happiness, positive values ​​and good vibes, both in the real world and digitally. The Chiara Ferragni women are international, dynamic, cool, modern and strong.”

Ferragni now has a growing Instagram following of over 27 million followers, and also in 2017, she earned #1 spot on Forbes' "Top Fashion Influencers" list of 2017.

Blogger-turned-fashion designer Aimee Song started her blog Song of Style in 2008 and has since turned it into a platform: a website, a YouTube channel, a spot for Song on the Forbes 30 list under 30 in 2016 and two books, the first of which, "Capture Your Style", was on the New York Times bestseller list.

With all of these influencer feats, Song launched her clothing brand, Song of Style, in 2019, which she created in partnership with womenswear retailer Revolve. The launch was unique in that it was Revolve's first internal influencer brand.

Now Song of Style offers over 200 pieces of their collection on Revolve as well as a partial collection on Shop.songofstyle.com (which Revolve operates). Describing the brand, the Revolve site states: “The Song of Style girl is understated but elevated. She is not consumed by trends, but instead focuses on timeless pieces. She's energetic, artistic, bold and colorful…just like founder Aimee Song. »

Pieces in the collection include mini dresses with satin kimono sleeves, wood-carved square toe heels, and cropped two-piece cotton sets with oversized cuffed sleeves.

Arielle Charnas created her blog,