Scotch & Soda teams up with Veloretti on co-branded bikes
Scotch & Soda is capitalizing on the popularity of cycling by teaming up with another Amsterdam-based bike company, Veloretti, on a collection of e-bikes and city bikes tied to the company's capsule collection of rainwear , Amsterdam Proof.
Veloretti has created six bikes for the collaboration that will be available for sale in 26 European countries. Designed for the daily commute, the bikes are made from solid aluminum with a powder coated finish and feature Veloretti and Scotch & Soda logos. The limited-edition e-bikes and city bikes will come in a camouflage design with a green, yellow, brown and black palette also used in the Amsterdam Proof collection. Classic city bikes will be offered in Dutch green.
The e-bikes will retail for 2,699 euros, while the limited-edition city bikes will retail for 505 euros. The classic city bike will sell for 399 euros.
The Amsterdam Proof collection offers unisex rainwear for adults and children and includes an oversized jacket with matching pants, poncho, bucket hat, vest and hoodie in organic cotton. They feature graphics with messages such as "Good planets are hard to find" or "Our space on Earth", and will be available on Scotch & Soda's website as well as in its stores around the world.
Stéphane Jaspar, Marketing Director of Scotch & Soda, said: "Amsterdam and bicycles are simply inseparable. More than a means of transport, it's a way of life in the city. We wanted to celebrate this with Veloretti , which designs the most stylish and stylish bikes in town, and bring joy to your daily commute here and abroad. With six different bikes in colors to match our latest "Amsterdam" rainwear collection Proof", we'll help you stay dry and smile, whatever the weather this fall."
Tom Wolters, Sales Manager at Veloretti, added: "It was an easy decision to partner with Scotch & Soda. The look and feel of our Veloretti bikes is a perfect match for Scotch & Soda's style. for the idea of delivering a collection of limited edition city and e-bikes to celebrate the launch of Amsterdam Proof. When you ride your Veloretti, you also want to look stylish. The unisex capsule collection of rainwear is so totally logical to combine when riding the Scotch & Soda x Veloretti bikes, rain or shine.”
The bikes can be ordered online until November 15 or on site at the Veloretti flagship store in Amsterdam.
Scotch & Soda is capitalizing on the popularity of cycling by teaming up with another Amsterdam-based bike company, Veloretti, on a collection of e-bikes and city bikes tied to the company's capsule collection of rainwear , Amsterdam Proof.
Veloretti has created six bikes for the collaboration that will be available for sale in 26 European countries. Designed for the daily commute, the bikes are made from solid aluminum with a powder coated finish and feature Veloretti and Scotch & Soda logos. The limited-edition e-bikes and city bikes will come in a camouflage design with a green, yellow, brown and black palette also used in the Amsterdam Proof collection. Classic city bikes will be offered in Dutch green.
The e-bikes will retail for 2,699 euros, while the limited-edition city bikes will retail for 505 euros. The classic city bike will sell for 399 euros.
The Amsterdam Proof collection offers unisex rainwear for adults and children and includes an oversized jacket with matching pants, poncho, bucket hat, vest and hoodie in organic cotton. They feature graphics with messages such as "Good planets are hard to find" or "Our space on Earth", and will be available on Scotch & Soda's website as well as in its stores around the world.
Stéphane Jaspar, Marketing Director of Scotch & Soda, said: "Amsterdam and bicycles are simply inseparable. More than a means of transport, it's a way of life in the city. We wanted to celebrate this with Veloretti , which designs the most stylish and stylish bikes in town, and bring joy to your daily commute here and abroad. With six different bikes in colors to match our latest "Amsterdam" rainwear collection Proof", we'll help you stay dry and smile, whatever the weather this fall."
Tom Wolters, Sales Manager at Veloretti, added: "It was an easy decision to partner with Scotch & Soda. The look and feel of our Veloretti bikes is a perfect match for Scotch & Soda's style. for the idea of delivering a collection of limited edition city and e-bikes to celebrate the launch of Amsterdam Proof. When you ride your Veloretti, you also want to look stylish. The unisex capsule collection of rainwear is so totally logical to combine when riding the Scotch & Soda x Veloretti bikes, rain or shine.”
The bikes can be ordered online until November 15 or on site at the Veloretti flagship store in Amsterdam.
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