Twitter limits the number of DMs unverified users can send
Twitter has once again made its platform a little less usable for people who choose not to pay for a Blue subscription. The company announced that it will soon implement a new rule that limits the number of unverified DM accounts that can be sent per day. In a tweet, Twitter said the change was part of its effort to reduce spam in direct messages, which has recently seen a sharp rise.
On July 14, the website added a new message setting that sends DMs from accounts people follow to their main inbox and DMs from verified users they don't follow to their message request inbox. Twitter said it saw a 70% reduction in spam messages a week after the new setting was released. Prior to this, the website limited the ability to send DMs to unfollowers to Blue followers only.
While Twitter has said the upcoming change is aimed at reducing DM spam, this is yet another move that not-so-subtly nudges unverified subscribers into paying for Blue membership. In fact, the website's announcement about it explicitly tells people to "subscribe today to send more posts" and includes a link to the subscription page. Twitter also previously placed a hard cap on the number of tweets a user can see per day, with unverified accounts being limited to 600 posts.
Elon Musk tweeted this month that Twitter was suffering from continued negative cash flow as its ad revenue fell 50%. Even though subscription money can't make up for that, it's still money in the company's pocket.
Twitter has once again made its platform a little less usable for people who choose not to pay for a Blue subscription. The company announced that it will soon implement a new rule that limits the number of unverified DM accounts that can be sent per day. In a tweet, Twitter said the change was part of its effort to reduce spam in direct messages, which has recently seen a sharp rise.
On July 14, the website added a new message setting that sends DMs from accounts people follow to their main inbox and DMs from verified users they don't follow to their message request inbox. Twitter said it saw a 70% reduction in spam messages a week after the new setting was released. Prior to this, the website limited the ability to send DMs to unfollowers to Blue followers only.
While Twitter has said the upcoming change is aimed at reducing DM spam, this is yet another move that not-so-subtly nudges unverified subscribers into paying for Blue membership. In fact, the website's announcement about it explicitly tells people to "subscribe today to send more posts" and includes a link to the subscription page. Twitter also previously placed a hard cap on the number of tweets a user can see per day, with unverified accounts being limited to 600 posts.
Elon Musk tweeted this month that Twitter was suffering from continued negative cash flow as its ad revenue fell 50%. Even though subscription money can't make up for that, it's still money in the company's pocket.
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