Urban Outfitters partners with Parade
Parade makes its debut at Urban Outfitters, marking the homewear startup's first physical retail experience. On Wednesday, the duo celebrates the limited-edition collection with a launch party that night at Urban Outfitters' New York flagship in Herald Square.
Pieces from the Parade x Urban Outfitters collection. Courtesy photo“Supporting emerging talent is important to [Urban Outfitters] and this extends to both the entrepreneurial spirit and the brands in our assortment,” said Laura Deady, Chief Buying Officer for Urban Outfitters. WWD. “Our customer knows us as a fresh produce retailer and relies on us to provide an element of discovery. Parade, that's exactly it."
She added that "For Parade, a partnership with [Urban Outfitters] provides national exposure beyond the reach of their amazing community."
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The Parade x Urban Outfitters collection includes bras and underwear in a variety of colors, prints and fabrics. Courtesy photoIn fact, Parade was founded online by Cami Téllez, who serves as the brand's CEO, just three years ago. In January, Téllez told WWD that his goal in starting the business was to create "a valuable brand that represents deep values like sustainability and inclusiveness."
Parade makes its debut at Urban Outfitters, marking the homewear startup's first physical retail experience. On Wednesday, the duo celebrates the limited-edition collection with a launch party that night at Urban Outfitters' New York flagship in Herald Square.
Pieces from the Parade x Urban Outfitters collection. Courtesy photo“Supporting emerging talent is important to [Urban Outfitters] and this extends to both the entrepreneurial spirit and the brands in our assortment,” said Laura Deady, Chief Buying Officer for Urban Outfitters. WWD. “Our customer knows us as a fresh produce retailer and relies on us to provide an element of discovery. Parade, that's exactly it."
She added that "For Parade, a partnership with [Urban Outfitters] provides national exposure beyond the reach of their amazing community."
Related Galleries
The Parade x Urban Outfitters collection includes bras and underwear in a variety of colors, prints and fabrics. Courtesy photoIn fact, Parade was founded online by Cami Téllez, who serves as the brand's CEO, just three years ago. In January, Téllez told WWD that his goal in starting the business was to create "a valuable brand that represents deep values like sustainability and inclusiveness."
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