Veronica Beard returns to the track
Veronica Beard, the 12-year-old advanced contemporary company co-founded by sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, firing on all cylinders. The New York-based brand, whose earnings exceed $200 million, will hold a show Monday morning at Spring Studios.
"We've been back and forth over the years doing presentations, and for our 10th anniversary we had our first fashion show historically we love introductions it's a party it's inclusive we can invite everyone and it feels like a big cocktail party for this season coming out of the last two years and just with the inflection of this brand, we felt it was important to really get involved,” Swanson Beard said during an interview with Miele Beard at their headquarters at 26 West 17th Street.
Related GalleriesSitting amid the spring collection and an array of images of all the styles that will be Featured on the catwalk on Monday morning, Swanson Beard said: “We became known for that signature Veronica Beard look. Tailoring is important, jeans are important, shoes are now important, and just being able to show that all together and our true point of view was important to us.
"For spring, the point of view is that everything is together and complete. It can be act your typical suit or a denim suit. Or a denim ensemble. Or a head-to-toe shirt look. Basically, wearing a suit is as easy as putting on a dress. It's that simple to wear a suit or wear a set and look extremely polished,” Swanson Beard said.
Of course, there are the interchangeable chest pieces — which for spring come in knitted eyelets, in tweed and fancy — who put them on the map.
Miele Beard added that the dickey concept was their original layering piece and it's all about how which you style it. She said they would show bustiers with the pants, or harness with the pants. "These are ways to evolve the look of the chest plate, the layering," she said.
Miele Beard said the company is growing 86% this year. "We're going to make over $200 million in total revenue," Swanson Beard said. The Beards are the brand's main investors, while Andrew Rosen, John Howard and Lew Frankfort are minority investors.
When it comes to business breakdown, 24% is retail, 27% e-commerce and 49% is wholesale. Two years ago, wholesale was a much larger part of the business, and the company has made concerted efforts to expand its direct-to-consumer business.
Veronica Beard will have 23 standalone stores by the end of the year, adding stores in Denver , Toronto, Suburban Square in Ardmore, Pennsylvania and Scottsdale. Ten more will be added next year.
A preview of Veronica Beard's Spring 2023 collection.
Veronica Beard, the 12-year-old advanced contemporary company co-founded by sisters-in-law Veronica Swanson Beard and Veronica Miele Beard, firing on all cylinders. The New York-based brand, whose earnings exceed $200 million, will hold a show Monday morning at Spring Studios.
"We've been back and forth over the years doing presentations, and for our 10th anniversary we had our first fashion show historically we love introductions it's a party it's inclusive we can invite everyone and it feels like a big cocktail party for this season coming out of the last two years and just with the inflection of this brand, we felt it was important to really get involved,” Swanson Beard said during an interview with Miele Beard at their headquarters at 26 West 17th Street.
Related GalleriesSitting amid the spring collection and an array of images of all the styles that will be Featured on the catwalk on Monday morning, Swanson Beard said: “We became known for that signature Veronica Beard look. Tailoring is important, jeans are important, shoes are now important, and just being able to show that all together and our true point of view was important to us.
"For spring, the point of view is that everything is together and complete. It can be act your typical suit or a denim suit. Or a denim ensemble. Or a head-to-toe shirt look. Basically, wearing a suit is as easy as putting on a dress. It's that simple to wear a suit or wear a set and look extremely polished,” Swanson Beard said.
Of course, there are the interchangeable chest pieces — which for spring come in knitted eyelets, in tweed and fancy — who put them on the map.
Miele Beard added that the dickey concept was their original layering piece and it's all about how which you style it. She said they would show bustiers with the pants, or harness with the pants. "These are ways to evolve the look of the chest plate, the layering," she said.
Miele Beard said the company is growing 86% this year. "We're going to make over $200 million in total revenue," Swanson Beard said. The Beards are the brand's main investors, while Andrew Rosen, John Howard and Lew Frankfort are minority investors.
When it comes to business breakdown, 24% is retail, 27% e-commerce and 49% is wholesale. Two years ago, wholesale was a much larger part of the business, and the company has made concerted efforts to expand its direct-to-consumer business.
Veronica Beard will have 23 standalone stores by the end of the year, adding stores in Denver , Toronto, Suburban Square in Ardmore, Pennsylvania and Scottsdale. Ten more will be added next year.
A preview of Veronica Beard's Spring 2023 collection.
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