Veronica Beard RTW Spring 2023
On Monday, sister-in-law duo Veronica Swanson Beard and Veronica Miele Beard returned to the track — their second show in the brand's history — with an upbeat spring collection. The range covered chromotherapy, textured fabrics in the form of prints (apart from a singular floral pattern) and "suits and sets".
"It's about that polished look you have when you're in full head-to-toe look said Swanson Beard backstage before the show. Matching looks, which ranged from skirts, dresses, shorts and trouser sets with sharp jackets, blazers and vests, hit all brands in a variety of saturated brights, ginghams and plaid tweeds. There were also cute striped knits, blue denim, and laid-back, luxe interpretations of caned leather.
The advanced contemporary label is experiencing immense growth - in an interview with WWD, the duo reported that the The business was growing 86% this year and “will make over $200 million in total revenue” — so a spring show seemed natural. Their bread and butter continues to be tailoring, jeans, interchangeable dickies and now, shoes, all of which were present in new guises.
"I think people want wearables that they feel chic and confident in. We're talking always the way we design reality, not the track. It's heightened reality, you want to feel amazing but you don't want it to be difficult or disguised, and that's what our client expects from us" , said Swanson Beard.The collection expanded into their customers' lifestyles with wide-leg jeans; layered striped poplin daywear; harness-style crop tops - considered an evolution of their signature dickies. day-to-night ruched dresses and sequin plaid special numbers.
"Also our product quality - we say our product is cutting edge, not our brand “, Miele Beard added. “People try and they come back. It was the "Wonder Woman" cape that changed their lives, so now they want to try jeans. We've filled that void for the luxury shopper who wants a suit they can wear all the time and not spend a million dollars wearing with their designer handbag.
Due to the recent success of their shoes - which have appeared on the runway along with new styles of sandals in matching colors — would the brand expand into handbags? "We're looking at the next steps to see what she really wants," the duo shared.
"We are now a resource for her," Miele Beard explained. "Maybe they've thought about what to wear to the gym and put on afterwards, after school, to a wedding. We think about every aspect, but it's that middle of the road, ambitious but achievable."
On Monday, sister-in-law duo Veronica Swanson Beard and Veronica Miele Beard returned to the track — their second show in the brand's history — with an upbeat spring collection. The range covered chromotherapy, textured fabrics in the form of prints (apart from a singular floral pattern) and "suits and sets".
"It's about that polished look you have when you're in full head-to-toe look said Swanson Beard backstage before the show. Matching looks, which ranged from skirts, dresses, shorts and trouser sets with sharp jackets, blazers and vests, hit all brands in a variety of saturated brights, ginghams and plaid tweeds. There were also cute striped knits, blue denim, and laid-back, luxe interpretations of caned leather.
The advanced contemporary label is experiencing immense growth - in an interview with WWD, the duo reported that the The business was growing 86% this year and “will make over $200 million in total revenue” — so a spring show seemed natural. Their bread and butter continues to be tailoring, jeans, interchangeable dickies and now, shoes, all of which were present in new guises.
"I think people want wearables that they feel chic and confident in. We're talking always the way we design reality, not the track. It's heightened reality, you want to feel amazing but you don't want it to be difficult or disguised, and that's what our client expects from us" , said Swanson Beard.The collection expanded into their customers' lifestyles with wide-leg jeans; layered striped poplin daywear; harness-style crop tops - considered an evolution of their signature dickies. day-to-night ruched dresses and sequin plaid special numbers.
"Also our product quality - we say our product is cutting edge, not our brand “, Miele Beard added. “People try and they come back. It was the "Wonder Woman" cape that changed their lives, so now they want to try jeans. We've filled that void for the luxury shopper who wants a suit they can wear all the time and not spend a million dollars wearing with their designer handbag.
Due to the recent success of their shoes - which have appeared on the runway along with new styles of sandals in matching colors — would the brand expand into handbags? "We're looking at the next steps to see what she really wants," the duo shared.
"We are now a resource for her," Miele Beard explained. "Maybe they've thought about what to wear to the gym and put on afterwards, after school, to a wedding. We think about every aspect, but it's that middle of the road, ambitious but achievable."
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