Website Personalization 101: How to Make Visitors Feel Valued
Give your brand audience some TLC.
Imagine you are in a Japanese restaurant trying sushi for the first time. When you enter, your eyes encounter a completely different sight. You imagined a zen serenity, but you got hammered by the heckling of staff and customers.
Without wasting another second, you storm out.
The place just made you feel unwelcome. Likewise, if a customer has a bad user experience on your brand's website, they will bounce back and never come back. What catches their attention is the personalization of the website.
Brands today use the power of personalization engines to segment consumer data and create personalized experiences that match purchase intent. The idea is to help the buyer find the right solution without losing sight of what he needs.
You might be wondering if you need to be a coding ninja to customize your website. Let's find out!
What is Website Personalization?Website personalization is the process of creating targeted product experiences for consumers on a brand's website. It is a way to analyze consumer demographics, intentions, and sample data to showcase their brand services in the best light. Diversity, equality and inclusion are also key factors in website personalization.
Rather than showing a single page to a visitor, you use proprietary data (your own data) and available third-party data (enriched from a trusted source) to make a page more relevant, responsive, and insightful for each landing visitor.
Website personalization is not only about what users see, but also cumulative changes in layouts, additional content and much more. The impact of website personalization on the success of your overall value proposition strategy and your traffic goals is huge and measurable.
Important Factors of Website PersonalizationWhen we talk about a well-structured website, we refer to the harmonious relationship of several of its constituent elements. Whether you're designing an informational static landing page or a multimedia product page promoting your app, you should consider the following concepts:
Graphic design: Through interactive images, infographics, layouts, charts, or other types of design elements, you can contextualize your message, reduce cognitive load, and optimize user experience. Content Creation: Website content should be dynamic, concise, and relevant to the incoming visitor. Although jargon content can sometimes increase relative traffic, it creates a questionable image of your brand in the long run. Call to action: The call to action encourages a visitor to take further actions in the sales funnel. It is a gold lead generation and conversion tool that can bring direct organic sales growth from the website. SEO: SEO compares the competitiveness, quality and expertise of your product against the top performing areas of the search engine results page (SERP).Consumers said receiving personalized communication was a key factor in getting them to consider a brand.
Source: McKinsey
Website Personalization ExamplesEver since the advent of the internet, brands have been vying for a good reputation online. The struggle started from just having a basic HTML website to add JSON, React.JS, XML and PHP to their code to build responsive websites.
They also now use information about location, product types, and prices that directs consumers to the nearest physical stores. With countless inventions in digital technology, networking and social media, brands have come closer to their consumers.
Tip: Some brands take personalization even further and include AR marketing on their websites. This technique helps individuals visualize the product in their environment, perform a virtual demonstration, and...
Give your brand audience some TLC.
Imagine you are in a Japanese restaurant trying sushi for the first time. When you enter, your eyes encounter a completely different sight. You imagined a zen serenity, but you got hammered by the heckling of staff and customers.
Without wasting another second, you storm out.
The place just made you feel unwelcome. Likewise, if a customer has a bad user experience on your brand's website, they will bounce back and never come back. What catches their attention is the personalization of the website.
Brands today use the power of personalization engines to segment consumer data and create personalized experiences that match purchase intent. The idea is to help the buyer find the right solution without losing sight of what he needs.
You might be wondering if you need to be a coding ninja to customize your website. Let's find out!
What is Website Personalization?Website personalization is the process of creating targeted product experiences for consumers on a brand's website. It is a way to analyze consumer demographics, intentions, and sample data to showcase their brand services in the best light. Diversity, equality and inclusion are also key factors in website personalization.
Rather than showing a single page to a visitor, you use proprietary data (your own data) and available third-party data (enriched from a trusted source) to make a page more relevant, responsive, and insightful for each landing visitor.
Website personalization is not only about what users see, but also cumulative changes in layouts, additional content and much more. The impact of website personalization on the success of your overall value proposition strategy and your traffic goals is huge and measurable.
Important Factors of Website PersonalizationWhen we talk about a well-structured website, we refer to the harmonious relationship of several of its constituent elements. Whether you're designing an informational static landing page or a multimedia product page promoting your app, you should consider the following concepts:
Graphic design: Through interactive images, infographics, layouts, charts, or other types of design elements, you can contextualize your message, reduce cognitive load, and optimize user experience. Content Creation: Website content should be dynamic, concise, and relevant to the incoming visitor. Although jargon content can sometimes increase relative traffic, it creates a questionable image of your brand in the long run. Call to action: The call to action encourages a visitor to take further actions in the sales funnel. It is a gold lead generation and conversion tool that can bring direct organic sales growth from the website. SEO: SEO compares the competitiveness, quality and expertise of your product against the top performing areas of the search engine results page (SERP).Consumers said receiving personalized communication was a key factor in getting them to consider a brand.
Source: McKinsey
Website Personalization ExamplesEver since the advent of the internet, brands have been vying for a good reputation online. The struggle started from just having a basic HTML website to add JSON, React.JS, XML and PHP to their code to build responsive websites.
They also now use information about location, product types, and prices that directs consumers to the nearest physical stores. With countless inventions in digital technology, networking and social media, brands have come closer to their consumers.
Tip: Some brands take personalization even further and include AR marketing on their websites. This technique helps individuals visualize the product in their environment, perform a virtual demonstration, and...
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