What is Neuromarketing? How to use it in your marketing strategy

The human brain is home to many thoughts and emotions.

Neuromarketing is one way to analyze these feelings and understand customer behavior. The neuromarketing market is expected to reach $21,218 million by 2030, growing at a compound annual growth rate (CAGR) of 8.9%. Many people are unaware of precisely what neuromarketing is despite the fact that large companies use it in one way or another.

While neuroscience has been around for decades, marketers today are turning to several tactics that use psychology to influence human behavior. Neuromarketing applies to companies looking to improve their communication, in addition to helping consumers make better purchasing choices and adopt new habits.

Let's start with the basic definition of neuromarketing before delving deeper into its impact on buying behavior.

Neuromarketing studies how the brain reacts to marketing.

Source: ProofHub

Neuromarketing is a way of creating content, like websites, logos, and social media material, that evokes an emotional response in the brain. It helps brands better understand their customers by tapping into what drives them to buy and segmenting them accordingly. This information makes it easier for brands to decide on their future marketing efforts by focusing on consumers' subconscious.

Neuromarketing is a real field of scientific study. Companies like Time Warner and NBC have used it for years to measure customer engagement. With the help of researchers from Microsoft's Neuroscience Group and Google Brain, Facebook recently examined its users' brains as they browsed their News Feeds.

While it may seem simple, measuring how a person's brain responds to a product involves capturing images of their brain while experiencing the product. But by using neuromarketing, companies can learn fascinating and complex insights into how a customer's subconscious mind influences their decision to buy from you. And they won't even know.

Using functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), neuromarketing tracks brain activity so companies better understand their customers.

Source: medium

While people are presented with various sights and sounds, fMRI measures blood flow in the brain by monitoring changes in the magnetic fields produced by atoms. fMRI and EEG have each established their own respective roles in advertising research by providing different information about how the brain responds to advertisements.

According to Daniel Kahneman, winner of the 2002 Nobel Prize in Economics, we have two brains. The rational brain only influences our decisions, but the primary unconscious brain directs attention, trust, memorization, and intuition.

Source: Giphy

The primal brain is primarily responsible for decision making; we have that in common with all animals. On the other hand, the rational brain...