White Milano ready to 'face the new'
THE NEW CREATORS OF WHITE MILANO: The White Milano ready-to-wear and accessories show, prepares to welcome 300 brands and several projects to the fashion district of Tortona, Italy, from February 24 to 27.
The title of this year's show communication campaign, which was entrusted to photographer Arash Radpour , is "Facing the new."
Radpour was inspired by the genome map, recently completed by experts, which records the characteristics unique to every human being. For this reason, he chose four unknowns whose images in the video change and transform into each other to represent the global society.
Related GalleriesIn fact, a key element of the White Milano concept is the promotion of brands and designers ethnic diversity and cultural included in the edition. For example, the Secret Rooms project which promotes the work of international designers will once again take place at the fair, thanks to the scouting carried out by the White team and the president and founder Massimiliano Bizzi.
During a press conference on Tuesday, Bizzi called the event a place where he there will be a strong mix of international brands, emphasizing the importance of innovation and "a selection [of designers] focused on quality and uniqueness".
Brands and designers bowing to White Milano include Romeo Hunte, the American luxury brand , and Olubiyi Thomas , a Scottish designer of Nigerian origin.
We also note the presence of six North American indigenous designers, presented thanks to a collaboration with the Embassy of Canada and IFA program — Indigenous Fashion Art.
Innovation Norway, in collaboration with Norway Fashion Hub for the Expo White section, will present five brands from Norway. The focus will be on creativity and sustainability, both environmental and to promote a better lifestyle for employees.
After the Chinese government eased restrictions in December, organizers also hope Chinese buyers will return to White Milano, allowing smaller brands to connect to the Chinese market.
THE NEW CREATORS OF WHITE MILANO: The White Milano ready-to-wear and accessories show, prepares to welcome 300 brands and several projects to the fashion district of Tortona, Italy, from February 24 to 27.
The title of this year's show communication campaign, which was entrusted to photographer Arash Radpour , is "Facing the new."
Radpour was inspired by the genome map, recently completed by experts, which records the characteristics unique to every human being. For this reason, he chose four unknowns whose images in the video change and transform into each other to represent the global society.
Related GalleriesIn fact, a key element of the White Milano concept is the promotion of brands and designers ethnic diversity and cultural included in the edition. For example, the Secret Rooms project which promotes the work of international designers will once again take place at the fair, thanks to the scouting carried out by the White team and the president and founder Massimiliano Bizzi.
During a press conference on Tuesday, Bizzi called the event a place where he there will be a strong mix of international brands, emphasizing the importance of innovation and "a selection [of designers] focused on quality and uniqueness".
Brands and designers bowing to White Milano include Romeo Hunte, the American luxury brand , and Olubiyi Thomas , a Scottish designer of Nigerian origin.
We also note the presence of six North American indigenous designers, presented thanks to a collaboration with the Embassy of Canada and IFA program — Indigenous Fashion Art.
Innovation Norway, in collaboration with Norway Fashion Hub for the Expo White section, will present five brands from Norway. The focus will be on creativity and sustainability, both environmental and to promote a better lifestyle for employees.
After the Chinese government eased restrictions in December, organizers also hope Chinese buyers will return to White Milano, allowing smaller brands to connect to the Chinese market.
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