Why the watermark won't work

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In case You did not have REMARK, THE fast advancement of AI technologies has inaugurated In A new wave of AI-powered content varying Since hyper realistic pictures has convincing videos And texts. However, This proliferation has open Pandora box, unleash A torrent of potential disinformation And deception, difficult OUR ability has discern truth Since manufacturing.

THE fear that We are become overwhelmed In THE synthetic East of course not unfounded. From 2022, AI users to have collectively created more that 15 billion pictures. HAS put This gargantuan number In perspective, he took humans 150 years has produce THE even Rising of pictures Before 2022.

THE staggering Rising of AI-powered content East having consequences We are only beginning has discover. Due has THE pure volume of generative AI imagery And content, historians will to have has see THE the Internet after 2023 as something completely different has What came Before, similar has how THE atom bomb together back radioactive carbon dating. Already, a lot Google Picture research yield generation AI results, And more and more, We see evidence of war crimes In THE Israel/Gaza conflict disparaged as AI When In do he East not.

Integration "signatures" In AI content

For THE layman, deep fakes are basically counterfeit content generated by benefit machine learning (ML) algorithms. These algorithms create realistic pictures by imitate human expressions And voice, And last month Preview of Sora — OpenAI text to video model — only further watch just how quickly virtual reality East become indistinguishable Since physical reality.

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Enough exactly, In A preemptive attempt has earn control of THE situation And in the middle of growth concerns, technology giants to have take a step In THE fight, to propose solutions has brand THE tide of AI-powered content In THE hope of get A handle on THE situation.

In early FEBRUARY, Meta announcement A new initiative has label pictures created using It is AI tools on platforms as Facebook, Instagram And Son, incorporation visible Markers, invisible watermarks And detailed metadata has signal their artificial origins. Close on It is heels, Google And OpenAI revealed similar measures, aimed has to integrate "signatures" In THE content generated by their AI systems.

These efforts are supported by THE Open source the Internet protocol THE Coalition For Content Origin And Authenticity (C2PA), A band shape by arm, BBC, Intel, Microsoft, Truepic And Adobe In 2021 with THE aim has be able has trace digital files' origins, distinguish between authentic And manipulated content.

These efforts are A attempt has to favor transparency And responsibility In content creation, which East of course A force For GOOD. But while these efforts are well intentioned, East he A case of walk Before We can run? Are they enough has Really backup against THE potential abuse of This evolution technology? Or East This A SO...