Nintendo of America Names Devon Pritchard Executive Vice President of Sales, Marketing and Communications

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Nintendo today announced the appointment of Devon Pritchard as Executive Vice President of Sales, Marketing and Communications. Pritchard will report to Doug Bowser in the new role.

Pritchard has been with Nintendo for 16 years and previously served as Executive Vice President of Business Affairs and Publisher Relations. She served as Acting Director in the role she now occupies in the releases of Pokémon Legends: Arceus, Kirby and the Forgotten Land, and Nintendo Switch Sports.

Bowser said in a statement, "Devon's years of leadership at Nintendo give him a deep understanding of our people, our products and our fans. I have worked closely with Devon over the years and I know she will use her brand knowledge and unique skills to help expand our markets, drive engagement and grow our business with new ideas and inspired thinking that will help Nintendo continue to put smiles on faces. of our customers.”

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