OPPO goes online for the last two years of the UEFA Champions League rights cycle

July 18 – UEFA has agreed a two-year global sponsorship with Chinese smartphone maker OPPO, starting with the start of the new season and ending with the 2024-24 rights cycle.

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Oppo will be the Official Partner of the UEFA Champions League, as well as the UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals.

OPPO will have advertising inventory on broadcast backdrops and in stadiums, including perimeter, website and social media advertising for Champions League matches.

OPPO will also activate its sponsorship by giving fans the opportunity to take to the pitch throughout the Champions League season and capture and share key moments with OPPO smartphones. OPPO has "Inspiration Ahead" as its corporate brand message.

Guy-Laurent Epstein, UEFA Chief Marketing Officer, said: "OPPO is a global leader in mobile technology and together we look forward to advancing our efforts to connect and inspire football fans around the world. integer."

OPPO is the first Chinese brand to partner in the Champions League, although UEFA has four Chinese brands as main sponsors of its 2020 European Men's Championship: Alipay, Hisense, VIVO and TikTok.

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OPPO joins Heineken, PlayStation, PepsiCo, Mastercard, FedEx and Just Eat Takeaway.com as Champions League Global Sponsors

OPPO has existing sports partnerships with Wimbledon, Roland Garros and the International Cricket Council as part of this brand's strategy to expand its profile and relationships in different regions of the world.

"We are delighted to partner with UEFA and work with them to inspire football fans in UEFA competitions," said William Liu, President of Global Marketing, OPPO.

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"At OPPO, we believe in the power of innovation to help us overcome life's challenges, and this synergy with UEFA's desire to fight through adversity makes it a perfect partnership. "

No value was given for sponsorship.

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