PepsiCo launches scholarships to train talented female English coaches

July 7: PepsiCo has partnered with Women in Football to sponsor 45 aspiring female coaches as part of the English FA's 'Introduction to Coaching' course, with the aim of opening the door for talented women to make football career.

The partnership will give chosen female coaches access to group training sessions and networking opportunities to help build a lasting community and strong bonds among this cohort of talented women.

Fiona Tomlin, Marketing Director, PepsiCo UK & Ireland, said: "As a global company, we want to use our platform to help women thrive in the game, among the top players in the game. training for UEFA Women's EURO 2022. , to talented coaches looking to break into football.

"We believe that women's football should be as valued and celebrated as men's football, and this partnership with Women in Football is one way we hope to make a meaningful, long-term difference in championing women's participation at all levels. levels,” she continued.

Research shows that although there are more female coaches than ever before, 72% of head coaches in women's football are men, and no Premier League team currently has a female coach in their squad. men's first team. A study of women in football found that 66% of women in the industry have experienced gender discrimination at least once.

Women in Football CEO Yvonne Harrison added: "Almost three-quarters of our members told us they wanted more support for the development of women in leadership roles, which highlights the importance of partnerships like this.

"Creating opportunities for women in coaching can have a positive ripple effect on female representation in football overall, with more role models for young women to follow. PepsiCo's support through its global brands Pepsi MAX® and Doritos can help us make a real difference as we strive to level the playing field."

PepsiCo has made a long-term commitment to women's football by sponsoring UEFA Women's Football until 2025, and specifically sponsoring Women's Euro 2022.

Nominations for the FA course are open to all women 18 years and older. Participants can apply in writing, telling Women in Football in 50 words or less why they should be selected to receive one of 45 coaching scholarships.

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