Pharrell Williams on the Paris catwalks with Louis Vuitton's first men's ready-to-wear

The Pont Neuf, the oldest bridge in Paris, welcomed a novelty on Tuesday evening: the first men's collection by Pharrell Williams for the luxury brand Louis Vuitton.

As you would expect for a musician, producer and entrepreneur with over 14 million followers on Instagram, the A-list count in the audience was high. Guests included Jay-Z and Beyoncé, Rihanna and her partner, A$AP Rocky, Zendaya, Lewis Hamilton, Kelly Rowland, Tyler, the Creator and Kim Kardashian. Some stayed after the show for Jay-Z's performance. Williams joined him on stage for the 2003 song Frontin'.

Williams was named creative director of Louis Vuitton menswear in February. It came as a surprise to the industry after British designers Grace Wales Bonner and Martine Rose were tipped to take on the role. Tuesday's show, however, explained why Williams works. It was more than a fashion show - it was a celebrity showcase, concert and party, with clothes thrown in for good measure.

"It's the convergence between entertainment and fashion, and mass appeal and luxury," says Osman Ahmed , director of fashion articles at i-D magazine, who was present at the show. "I think this will be one of those times where we look back and [see it] as a turning point."

The parade was a mix of maximalist logo - fed design - a long, fuzzy coat with LV logos (the collections used both real and faux fur) or a football-style shirt with