POSSE: Publish on your own site, syndicate elsewhere

POSSE is short for Publish (on your) Own Site, Syndicate Elsewhere, the practice of first publishing content to your own site and then posting copies or sharing links with third parties (such as social media silos) with original post links to give viewers a way to engage directly with your content.

For what

Let your friends read your messages, their way. POSSE allows your friends to continue using whatever they use to read your content (e.g. social networks like Instagram, Tumblr, Twitter, etc.).

Keep in touch with your friends now, not with a theoretical future. POSSE is about staying in touch with current friends now, rather than staying in touch with friends in the future. ▶️ watch Zach's 1min* introductory video on POSSE

Friends are more important than the federation. By focusing on relationships that matter to people rather than architectural ideals, from a human perspective, POSSE is more important than federation. Also, if federated approaches take a POSSE approach first, they are likely to be better adopted (everyone wants to stay in touch with their friends), and thus approach that federated future more quickly.

Content

1 Why 1.1 Why in general 1.2 Why link to your original 2 Comments 2.1 How to implement 2.1.1 In general 2.1.2 User interface 2.1.2.1 Overview 2.1.3 Twitter 2.1.4 Facebook 2.1.5 Medium 2.1.6 WordPress 2.1.7 Plain Text Notes 2.1.8 Software 2.1.9 Benefits 2.1.10 Post Flow 2.1.10.1 Client to site to silo 2.1.10.2 Client to site and silo