'Sadness is a trend': Why TikTok loves 'crying makeup'

Beauty magazines once taught readers how to use makeup to cover up a recent sobbing session. But now, a TikTok trend is encouraging us to embrace those misty eyes and pink noses. "Crying makeup," it seems, is in it.
In a clip that earned more than 507,000 likes, Boston-based content creator, Zoe Kim Kenealy, offers a tutorial "for the unstable girlies" to achieve the look of a fresh sob even "if you're not in the mood to cry". , soft, lip", then a red shadow goes around the eyes, and finally apply a glitter eyeliner all around her face for a little "shine". "I want to look like I'm crying all the time", one viewer commented. "I feel so beautiful after crying," wrote another. "I can't tell if it's the eyelashes or the red nose."
"It's inspired by the twinkle in your eyes you get after crying," said said Keneally. She emphasizes that the look is just an aesthetic, not dishonesty. "People - mostly men - have commented on 'Amber Heard' on my video," she said, referring to the hordes of Johnny Depp TikTok fans who believe his ex-wife faked crying at the bar about his alleged abuse. "This is makeup that I wouldn't necessarily wear outside. It's not meant to deceive anyone."
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Fashion Nov 2, 2022 0 36 Add to Reading List

'Sadness is a trend': Why TikTok loves 'crying makeup'

Beauty magazines once taught readers how to use makeup to cover up a recent sobbing session. But now, a TikTok trend is encouraging us to embrace those misty eyes and pink noses. "Crying makeup," it seems, is in it.

In a clip that earned more than 507,000 likes, Boston-based content creator, Zoe Kim Kenealy, offers a tutorial "for the unstable girlies" to achieve the look of a fresh sob even "if you're not in the mood to cry". , soft, lip", then a red shadow goes around the eyes, and finally apply a glitter eyeliner all around her face for a little "shine". "I want to look like I'm crying all the time", one viewer commented. "I feel so beautiful after crying," wrote another. "I can't tell if it's the eyelashes or the red nose."

"It's inspired by the twinkle in your eyes you get after crying," said said Keneally. She emphasizes that the look is just an aesthetic, not dishonesty. "People - mostly men - have commented on 'Amber Heard' on my video," she said, referring to the hordes of Johnny Depp TikTok fans who believe his ex-wife faked crying at the bar about his alleged abuse. "This is makeup that I wouldn't necessarily wear outside. It's not meant to deceive anyone."

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