Serie A keeps Frecciarossa on track with Coppa Italia naming rights

July 8: Italian train operator Trenitalia has renewed its title sponsorship of Serie A's Coppa Italia for two more seasons.

The Coppa Italia Frecciarossa have been named for the 2021-22 season for the first time. The travel brand has also been confirmed as a travel partner for Serie A TIM and eSerie A TIM. The new contract covers the 2022-23 and 2023-24 seasons

Serie A said there will be a series of digital and social initiatives, including fan giveaways, throughout the season to activate sponsorship.

"We express our great satisfaction for the continuation of this journey with Trenitalia, a great Italian excellence committed every day to the rapid transport of millions of people across the country - said Lorenzo Casini, President ofLega Serie A.

"As it happens every day in the links between places and people, the Coppa Italia Frecciarossa will ideally unite Italy through a competition that we are sure will provide, this year too, great emotions to all the fans".< /p>

Luigi Corradi, CEO of Trenitalia, said the sponsorship fits well with sports and travel, both of which are back on track after the pandemic.

"The repositioning strategy of the Coppa Italia, which began a year ago with a new sports format and a new national broadcaster such as Mediaset, has generated a growing audience thanks to increasingly competitive matches" , said Luigi De Siervo, CEO of Lega Serie A. .

No value was given for the offer.

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