Shared Web3 Userbase Could Fuel New Social App Integrations - Aave CEO

The Web3 Social Layer Lens Protocol aims to provide seamless application connectivity across blockchain and non-blockchain platforms.

The latest version of the Web3 Social Layer Lens Protocol has been released, introducing enhanced features to support new use cases and shared monetization for its growing Web3 user base.

Decentralized finance (DeFi) firm Aave Companies announced the Lens v2 protocol on July 17 during EthCC in Paris, with the code powering the protocol having been reworked to allow for improved composability, configurability and functionality.

The founder of Aave and Lens Protocol, Stani Kulechov, told Cointelegraph that Lens is a Polygon-based decentralized protocol with a technology stack that allows developers to build and deploy Web3 social applications, as well as integrate Web3 social features into existing Web2 and mobile experiences:

“Our vision is that Lens Protocol enables all applications to seamlessly connect between blockchain and non-blockchain applications, and rewards both individuals and the collective shared network.”

According to Kulechov, Lens has about 119,000 Web3 users in its beta, with a long waiting list. Applications built on Lens can take advantage of this same audience, which is a key part of the protocol's social graph architecture.

The protocol offers an alternative to conventional Web2 networks and their centralized database models, which rule out portability. As basic Lens documentation...