Shein reveals the winner of the Global Challenge 2024, a competition for young designers

PICKING A WINNER: Italian designate Eleonora Falcon has won THE Shein X Global Challenge 2024, beat 1,000 competitors Since more that 70 countries And socket House 10,000 euros In price money.

THE challenge East part of The one from Shein incubator program, And This was THE First of all year that THE global e-commerce giant do A to call For global submissions.

Candidates' collections were initially vote on by members of THE public, while A sign of judges pre-selected ten creators And SO do THE final choose.

THE theme This year was "Glow," And Falcon won For her women's clothing collection, which She called “Glowmantic.”

"All of We on THE judge sign were comforted has see SO a lot submissions by female creators This year, And that [women] overcome THE list with nine finalists", said Julian Provided, A of THE judges.

He added that Falcone's to drive has succeed "was clearly obvious, as was her ability has decipher THE theme, And translate he In What will clearly be A popular collection. »

THE ten finalists were judge base on their ability "has translate A strong, original concept In design, while balancing customer requests, seasonal tendencies And commercial viability," according to has Shein.

They Also had A chance has take part In A master class hosted by THE judges And workshops on sustainable fashion Before they present their submissions In THE final round.

THE winner, And THE other nine finalists, will become part of THE Shein X Designate Incubator Program, which spear In 2021, And offers future talents THE chance has design, manufacturing And sell their collections below THE Shein umbrella.

Participant creators are given A percentage of THE profits Since each piece sold And are Featured as A Shein X designate on THE site has further promote their collection next to source of inspiration And backgrounds.

THE program spear with Seven creators And, has date, Shein has work with 4,600 talents who has do 41,000 original drawings.

Molly Miao, The one from Shein chief marketing officer, said Falcone's "flair For design, technical SKILLS And understanding of commercial viability Already positions her as A excellent fashion designate. We to wait for great request For THE “Glowmantic” collection When he go live on Shein sites around THE world. »

Other winners included Julienne Cavalcanti di Siqueira Since Brazil, WHO took House THE Creativity Price, And Japan Yuto Nomura, WHO caught THE Following Gen. Price. Mushrooms Sarah Muzoroza of THE UNITED KINGDOM. won THE Style Reward.

They each banked 5,000 euros, while THE remaining six finalists took House with 3,000 euros each.

Last September, Shein revealed that A additional $50 million will be engaged towards THE Shein X Designate Incubator Program. This additional funding will bring THE the company total investment In THE Shein X Designate Incubator Program has $105 million until 2028.

THE Shein X Global Challenge 2024 judges included Adrien Roberts, International Fashion Education consultant, Italy; Provided, founder of Julian Provided High Sewing, Paris; Jill Without Wan, A Based in the United Kingdom editor, And Colin Horga....