Showtime has a stupid new name, and they've canceled a handful of shows, too.

The rating obtained by The Hollywood Reporter comes from Paramount CEO Bob Bakish, and confirms it more or less in business terms. “This new combined offering shows how we can leverage our entire collection of content to create deeper connections with consumers and greater value for our distribution partners,” the memo reads. The "full integration" of Showtime and Paramount+ will take place later this year and will also impact the premium tier of Paramount+, which will share the new title with Showtime programming options.

As Paramount+ gains a reputation for being home to beloved franchises such as "Star Trek" and "Yellowstone," and Showtime's viewership doesn't seem to come close to rival HBO's, it makes sense that something has to give, but it's unfortunate that integration also involves layoffs and cancellations. While Chris McCarthy, President and CEO of Showtime and Paramount Media Networks, writes in another memo that the company will stop investing in projects that "are underperforming and represent less than 10% of our views." , Variety also reports that the network may be participating in a troubling new trend for streamers. According to the outlet, at least one new show that has already wrapped filming is being shopped elsewhere. The Showtime and Paramount+ rebranding and programming integration is expected to occur later in 2023.