Shrinkflation is skyrocketing, and complaining about it can help (seriously)

Inflation has been rampant for months now, and with it another particularly frustrating phenomenon: "shrinkflation", an increase in the cost of products coinciding with a decrease in size.

Of course, no one likes to pay more for less; according to a recent survey by Morning Consult, 64% of consumers are worried about shrinkage, and they don't tolerate it. Edgar Dworsky, founder and editor of Consumer World, also shares some ways to fight back, according to CNBC.

Related: Inflation Hits 40-Year High, Shaking U.S. Consumers

According to the Morning Consult survey, Gen Zers have had less exposure to shrinkage news, so they care slightly less about it than their baby boomer counterparts. But only 25% of American adults said they hadn't noticed any contraction in grocery categories, and more than half of American consumers believe snacks have been hit the hardest.

As daunting as it may seem, there are several things consumers can do to save their wallets.

First, keep an eye on the size of your favorite products. "It's really up to shoppers to become more aware of net weight," Dworsky told CNBC.

If you realize you're paying more for less, consider buying competitive or generic brands, as about half (48%) of consumers surveyed in the Morning Consult survey chose to do so.

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Finally, Dworsky also recommends filing a good old complaint with the manufacturer. It may not restore your favorite product size, but it could bring you coupons for future purchase.

Related: How to Calm Financial Panic During Inflation Spurts

Go this route, and you might actually end up paying less for more than you lost to shrinkage.

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