Sky extends Snapchat deal and adds WSL content

November 1 - Sky Sports UK has renewed its partnership with abbreviated mobile content platform Snapchat Discover.

The news comes after Sky's U.S. owner Comcast posted a third-quarter loss after including $8.6 billion in Sky-related impairment charges attributed to "macroeconomic conditions in Sky territories." ".

Sky Sports has over 1.8 million Snapchat subscribers and will be posting highlights of every Premier League football match, Women's Super League highlights, behind the scenes content, Soccer AM clips , Monday Night Football and trusted football news on Snapchat.< /p>

Sky Sports is set for a cold winter and the potential loss or suspension of subscribers as the World Cup kicks off and the Premier League is on hiatus. Manchester United, for example, played their last home game before Christmas.

While content may be reduced over the next two months, the focus on filling the Snapchat platform will include a new Sky Sports Women's Super League (WSL) talk show, The Dub .

Jamie Hunt, Head of Digital & Social at Sky Sports, said: "We are delighted to continue our partnership with Snapchat to reach a highly engaged Gen Z community who talk and watch sports and football on Snapchat every day. The way fans experience the sport has evolved - with many fans using their phones to chat with friends, celebrate wins and access behind-the-scenes content during games, so this partnership is a great way to reach that community there. where she is."

Snapchat Discover reaches over 40 Discover channels and over 25 million viewers worldwide.

Kahlen Macaulay, International Sports Partnerships at Snap, said: "We are delighted to continue to strengthen our partnership with Sky Sports to bring more iconic football and sports content to Snapchat. Snapchat provides millions of fans across the world of new ways to discover, celebrate and watch the best sports content, whether it's catching up on weekend goals or using an AR lens to celebrate amazing moments."

While Sky doesn't have live World Cup content, Snap does: "We can't wait to bring more great football and sports content to Snapchatters as we count down for a spectacular few months of sport, including the 2022 FIFA World Cup,” Macaulay said.

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